Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. contentmarketing Click To Tweet. Digital video.

Social Media 61

Social Media Media Emarketing Facebook 61

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. This social network is all about visuals and using blank images with quotes will only take you so far.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

Porch Group Media

SEPTEMBER 24, 2019

Social Media Advertising Statistics. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Sharethrough ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Porch Group Media

NOVEMBER 12, 2019

In fact, according to one research study by PwC, social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . The trust that users put in Facebook has dramatically dropped even since 2017. At its lowest point, directly after the Cambridge Analytica scandal, only 28% of users said that they trusted the social network. Overall digital ad spending is projected to reach $333.25

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Content Standard

JANUARY 5, 2016

Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic. hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Sprout Social

JANUARY 9, 2017

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Clicks are Critical. and 5 p.m. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. And how many have inbound marketing strategies or use B2B social networks effectively? But it seems to me that a lot was said about content marketing and the influence of Web 2.0

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). Worth just $2 billion in 2017, the influencer marketing industry is set to reach $10 billion by 2020 as the industry witnesses more growth and becomes a more effective marketplace. Social Media Week ). Influencer marketing grew from a helpful marketing tactic to a $5-10 billion dollar industry. MediaKix ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Hubspot

FEBRUARY 10, 2017

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. In this post, we'll dive into the full history of Snapchat's journey from photo sharing app to major social player. To add to the fanfare, eMarketer predicted that Snap Inc.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

FEBRUARY 7, 2012

According to MarketingProfs via a Bazaarvoice survey, Millennials' annual spending power of over $200 billion will eclipse Baby Boomers' by 2017. 65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer).

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. Emarketer ). 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

DECEMBER 17, 2020

On average, 52% of viewers watch a video all the way through, regardless of the video’s length—more than the 46% who would do the same in 2017. of internet users ( eMarketer, 2019 ). The most common types of B2B videos are webinars, demos, and social media videos ( Demand Metric & Vidyard, 2020 ). Video Engagement.

Statistics 157

Statistics Video Marketing Planning Business 157

Content Standard

OCTOBER 19, 2015

Investment in social media platforms continues to increase, largely driven by new-network adoption. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Investment in social media platforms continues to increase, largely driven by new-network adoption. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Biznology

SEPTEMBER 25, 2017

According to eMarketer , 1.8 billion people use messaging apps in 2017, and this will grow to 2.3 If Facebook wins, within 5 to 10 years we will all live together in one digital room. Their planetary roadmap is already visible in today’s numbers. billion people by 2020. Percentages are for companies with over 500 employees.).

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

KoMarketing Associates

SEPTEMBER 7, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Marketing Insider Group

SEPTEMBER 14, 2020

Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). hours per day on their mobile devices.” ( Emarketer ). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. Mobile Marketing Statistics. Statista ).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Valasys

SEPTEMBER 27, 2018

Generating leads is considered the biggest challenge for 63% of marketers ( State of Inbound Report , 2017). In 2017, content marketing was used by 91% of B2B marketers (Statistica). Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). Advanced Web Ranking , 2017).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Image Credit: eMarketer.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . Takeaway : In 2017, 1,440 WordPress posts were published every 60 seconds ; that’s up 48% from 2014. Takeaway : Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Adobe Experience Cloud Blog

MAY 3, 2016

In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

Content Standard

AUGUST 26, 2015

It’s unfair to call networks like Instagram and Snapchat “fringe,” as they’re clear leaders in their respective camps and have dominated news circuits in 2015. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Bannerflow

AUGUST 28, 2018

According to eMarketer research mobile display ads are outpacing desktop by some margin. By the end of 2017, UK advertisers spent £3.39bn on programmatic advertising , up 23.5% compared to 2016, according to an eMarketer report. of all display ads in the US are mobile, compared to 29.7% for other devices.

Banner Ads 70

Banner Ads Banners Paid Search Agency Ads 70