KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Porch Group Media

SEPTEMBER 24, 2019

What are CMOs’ Most Important Media Channels? As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%. Search – 73%. Online video – 63%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Contently

DECEMBER 8, 2016

Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. Now, advertisers can be much more direct.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Today, TV is demanding more and providing less.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). But not all search is created equal.

Amazon 78

Amazon Traffic Google Emarketing 78

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Content Standard

JULY 16, 2018

While Facebook’s new policy , which requires paid political content to disclose who is paying for it, is an entirely reasonable—even overdue—response to Facebook’s role in Russian interference with US elections, it has caught some surprising victims in its cross-hairs. Companies, not so much. percent of Internet users.

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. percent increase over 2014, and it signals continued growth for social advertising in the years to come. That’s a significant 33.5 By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. “What we do in social media today might not be what we do next year.” ” via eMarketer. .

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S. That’s an incredible number of people streaming content—including your brand’s content. million people.

Social Media 49

Social Media Trends Media Broadcasting 49

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. But Instagram branding isn’t an easy task.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

Directive Agency

MAY 2, 2017

As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns. What is influencer marketing? How effective is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019. Emarketer ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Biznology

SEPTEMBER 25, 2017

Its new media paradigm adds always-on “presence” in everyone’s minute-by-minute life, work, learning, and entertainment. This new communications paradigm could be the only way for publishers to take back the lead and re-capture both advertising and content displays. According to eMarketer , 1.8 billion people by 2020.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech Advisor

JANUARY 17, 2020

Native advertising inspires greater interest among users than regular display ads, as they are more creative, seamless, and valuable. If you’re looking to benefit from the power of native content in 2020, read on to know about: Insights from Verizon on the rise of native formats. Learn More: Native is the New Rich Media.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Adobe Experience Cloud Blog

MAY 3, 2016

Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. billion worldwide. Define Your Goals.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services Thought Leadership 48

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

MARCH 2, 2017

If you create any kind of content as part of your role, your arguments should be well-supported with data. It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. 1) Nielsen.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). It embodies everything marketers ever wanted to get out of data! What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108