Hubspot

JULY 22, 2019

For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. Here, I'm going to explain why.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Sprout Social

OCTOBER 10, 2019

It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier. Our Q2 2017 Index found that responsiveness is the No. Twitter Video. Driving engagement for promotional activities.

Twitter 107

Twitter Marketing & Strategy Marketing Strategy Tips 107

Schubert B2B

JANUARY 2, 2018

If you aren’t familiar with augmented reality (AR), it is computer-generated imagegry (CGI) that is overlaid onto camera-captured video. Video has already taken over the internet. During 2017, video is estimated to account for 74% of all internet traffic. With video, especially on social media, shorter is better.

Social Media 67

Social Media Trends Media B2B 67

Sprout Social

APRIL 29, 2020

More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. A similar thing happened at this year’s MTV Video Music Awards (VMAs). The numbers were strikingly similar to Rio: Total viewership was down 34 percent , while video streams spiked 70 percent. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Valasys

JULY 24, 2019

Videos Outperform all other Types of Facebook Posts: 87% of online marketers use video content. Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

SEPTEMBER 29, 2016

4) Marketers on both sides of the pond agreed that converting customers and growing web traffic are the top two priorities for 2017. & Ireland marketers said traditional print, outdoor, and broadcast advertising was overrated. 10) YouTube is planned to be a key element of 36% of U.K. & I marketer's 2017 content strategy.

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

Hubspot

DECEMBER 19, 2016

Before we see what 2017 has in store, let's take a look back at some of this year's most impactful advertising trends. See which trends fueled some of the most creative ad campaigns, and start planning your first 2017 campaign. The video is available for Oculus Rift and on Facebook's 360-degree video platform.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

TrustRadius Marketing

NOVEMBER 1, 2018

Now that it’s 2019, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Hubspot

SEPTEMBER 12, 2016

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. In fact, just recently, the Content Marketing Institute predicted video -- specifically real-time platforms -- will be critical to brand growth in 2016. Google Hangouts On Air.

Creativity 28

Creativity Facebook SMS Advertising Agencies 28

ClearVoice

MAY 2, 2019

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content. Video content is an unstoppable force today.

Video Marketing 85

Video Marketing Planning Content Paid Search Agency 85

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. Web video has risen in popularity, based on people’s consumption habits. A fresh video frontier that’s trusted by business.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Convince & Convert

JANUARY 26, 2017

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. highlight to tweet).

Video Marketing 138

Video Marketing Youtube Broadcasting Facebook 138

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Vidyard

SEPTEMBER 11, 2019

Most marketing videos should be two minutes or less. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 73% of business videos are two minutes or shorter.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and 2017 alone, views of branded video content grew by 99% on YouTube and a whopping 258% on Facebook. . Focused on conversions.

Paid Search Agency 98

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 98

Vidyard

OCTOBER 27, 2019

It’s highly likely your business will make lots of different types of videos. For each one, there are a wide variety of different styles of video you can choose, ranging from live action to live streaming, with a ton of possibilities in between. Live Action Video 1.1 Talking Head Video 1.2 Interview Videos 2.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Content Standard

AUGUST 29, 2016

To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Live Stream Video. Live video is the perfect solution to transform your company into a news outlet. Live video is quickly going from content novelty to mainstay.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and 2017 alone, views of branded video content grew by 99% on YouTube and a whopping 258% on Facebook. Focused on conversions.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and 2017 alone, views of branded video content grew by 99% on YouTube and a whopping 258% on Facebook. . Focused on conversions.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

Hubspot

JANUARY 16, 2017

January 2017. Facebook wants to work with news organizations to help make new content formats, such as Facebook Live, 360 video, and Instant Articles, work better for publishers. Additionally, the Facebook Journalism Project will provide more video analytics insights for publishers on the platform. Facebook Journalism Project.

Broadcasting 28

Broadcasting Facebook Paid Search Agency Video Marketing 28

Hubspot

MAY 3, 2018

On the other hand, Facebook has identified for marketers the content formats that drive engagement and sharing -- native and live videos. Facebook ranks live videos higher in the News Feed, as well as videos with higher watch and completion rates and videos that are clicked on or unmuted as signals of viewer interest.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Content Standard

FEBRUARY 24, 2017

I won’t watch that cat-riding-a-tricycle video. Okay, just a peek: Alright, maybe I’m a sucker for kitty videos—but, in my defense, there are millions of open eyeballs now blinking for immersive visual experiences that tell stories in engaging and powerful ways. As marketing trends go, video is huge. Nope, not gonna.

Trends 77

Trends Video Marketing Peer-to-peer Paid Search Agency 77

Buffer

OCTOBER 25, 2018

It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos , live videos , and Stories. YouTube – 1.9 YouTube is a video-sharing platform where users watch a billion hour of videos every day. billion MAUs. WhatsApp – 1.5

Social Media 111

Social Media Media Brand Identity Branding 111

Magisto

MARCH 31, 2019

Before we get into video and the best touchpoints out there, you must follow one imperative golden rule – understand your product-market fit. Web (sites, landing pages) Using videos on landing pages can increase conversions by 86%. 81% of businesses use video as a marketing tool. People are 1.5

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

KoMarketing Associates

MARCH 15, 2018

Live Video. Live video is a great example of this—marketers can use Facebook Live or the Hangouts on Air feature on YouTube to conduct interviews, speak about industry topics, or talk about new product releases. Video doesn’t have to be live or 3D to get your B2B customers interested. Virtual Reality.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

Adobe Experience Cloud Blog

MARCH 31, 2017

With a quarter of the breakout sessions addressing video this year, it’s clear that marketers need to keep video top-of-mind. According to We Are Social Media, Facebook generates 8 billion daily video views, up from 700% just 3 years ago. And people are watching live video three times more than pre-recorded videos on Facebook.

Social Media 48

Social Media Video Marketing Media B2B Thought Leadership 48

ConvertKit

NOVEMBER 4, 2020

I’m not on YouTube preaching the hustle gospel or talking about how I got a Lamborghini. That’s why one of the breakout sessions I attended while at SumoCon in 2017 really spoke to me. Building on the “teach everything you know” mentality, this year I’ve been doing once-per-month live video sessions via Crowdcast. That’s not me.

Newsletter 88

Newsletter Opt-out Opt-in Top of Funnel 88

Sprout Social

OCTOBER 1, 2019

The algorithm (allegedly) does not favor a particular post format (think: text, images, video and so on). Video content. It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. It’s refreshing to have a network tell us directly what they want to see, isn’t it?

Linkedin 102

Linkedin Case Studies Custom Publishing Tagging 102

Single Grain

JULY 18, 2019

How to Use Live Video (Facebook & Instagram) to Grow Your Business. Luxury lifestyle and travel magazine Condé Nast Traveler raised a few eyebrows in 2017 when it launched a closed Facebook Group called Women Who Travel. How to Get 1,000 True Fans with Facebook Video Retargeting. Facebook loves video.

Facebook 111

Facebook Spending Webinar Metrics Paid Search Agency 111

Outbrain

DECEMBER 8, 2019

This became official in 2017 when native ad spend reached 60% of all display ad spending. Scroll down to see the best native ads of 2018, 2017 and 2016. It takes a cute visual of a home, and showcases videos and links to recommended products at Home Depot for each room of the house. Native ads are everywhere because they work.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Webbiquity

FEBRUARY 2, 2017

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more. Also includes tools to create and run video contests.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Hubspot

MARCH 7, 2018

allows users to share locations, general search results, GIF images, videos, and local business listings in messages -- even to those who don't use iOS devices. But it's not the first, either, as Google has previously taken similar actions, like disallowing YouTube videos from playing on certain Amazon devices.

Amazon 72

Amazon Broadcasting Paid Search Agency Acquisitions 72

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Videos for the brand website and social channels. And eight people on the NASCAR Productions team help shoot and edit video content for Evan’s group. The 40-person team handles: Social media.

Storytelling 57

Storytelling Advertising Agencies Broadcasting Distribution 57

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Marketing automation. Personalization. Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62