Content Marketing Institute

FEBRUARY 28, 2018

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Super fun video’. video Click To Tweet.

Video Marketing 105

Video Marketing Content Marketing Content Marketing & Strategy 105

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Adding a video to marketing emails can boost click-through rates by 200-300%.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? Video isn’t rising—it’s already risen. Video viewing data is booming and it’s the new nitrous oxide to video marketing’s growth.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Vidyard

NOVEMBER 15, 2017

Dreamforce 2017: Through the Video Lens. But what does this have to do with video ? But how compelling will these services be if they don’t deliver experiences through the most engaging content medium? Video must evolve to keep up with the machines. Hold that thought.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Hubspot

AUGUST 28, 2017

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. 5 Video Marketing Myths, Debunked.

Video Marketing 78

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 78

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Brandwatch Marketing

JANUARY 2, 2019

81% of all small and medium businesses use some kind of social platform. Social media users grew by 121 million between Q2 2017 and Q3 2017. Youtube: 1.5 Social video statistics. Facebook now sees 8 billion average daily video views from 500 million users. people watching digital video content.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

JUNE 5, 2017

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Creating Video for Your Instagram Newsfeed. Video covers are important! The best videos work with sound off.

Social Media 78

Social Media Video Marketing Media Verticals 78

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Social Media and Video Marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. Or, maybe just spend another 15 minutes watching videos online? This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Don’t worry.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Hubspot

MAY 7, 2020

Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

KoMarketing Associates

OCTOBER 5, 2017

Bring Conversation to Another Medium. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Video can also be repurposed into podcasts, audio recordings, and written transcripts.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Hinge Marketing

MARCH 18, 2016

Have you jumped on the video content bandwagon yet? Video is continuing to grow in popularity. The simple fact that YouTube is now second only to Google (its parent company) for online searches should be reason enough to start up the video camera. The simple truth is that video converts better than any other medium.

Video Marketing 48

Video Marketing Content Marketing Planning Youtube 48

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Social Media and Video Marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. In our survey , nearly half of respondents said they wanted to see more social media content -- and more videos, especially.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Contently

DECEMBER 6, 2016

With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. They were willing to do so because the medium itself was so novel. A regular YouTube video of someone playing a guitar wasn’t interesting. Even garbage.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 82% of all internet traffic is projected to be video by 2020 - IBM.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Moz

MAY 21, 2019

We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. We even see evidence of this capability in search results, but in a different medium. As early as April 2017, Google was testing suggested clips in YouTube videos.

SERP 58

SERP SEO Youtube Google 58

Bannerflow

DECEMBER 16, 2021

Four key social ad trends for 2022: The prominence of video. The prominence of video. Last year, we said video formats would continue to grow – and that momentum looks set to continue as the industry moves into 2022. For years, video content has been a guaranteed engagement winner for brands and that is set to continue.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Envy

AUGUST 30, 2018

billion made into FinTech’s in Q3 of 2017, and 5.8 billion in Q4 of 2017. Vitalik regularly posts about medium and blockchain technologies and is an advisor on many Fintech projects. We have to decide to take risks, embrace change, and disrupt ourselves” – just one of Jim’s grab-you messages in a must watch YouTube video.

Work Management 97

Work Management Marketing Management Lead Scoring Lead Ranking 97

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convince & Convert

JANUARY 6, 2016

Great examples include Instagram photos or Vine videos. Leverage Sustainable Mediums. A great example of a sustainable medium is video. Its rise to fame is more than a fluke; in fact, Cisco predicts that by 2017, 69% of online traffic will be due to video binge-watching. Make ‘em or break ‘em!

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native video advertising accounts for 56 percent of video ad spending. ( IAB 2018 Video Ad Spend Study ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Hubspot

JANUARY 26, 2017

At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. Video marketing is an engaging content format that can diversify traffic.

Google 28

Google Contingency Planning Clickthrough SERP 28

Content Standard

APRIL 1, 2016

As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. After the initial outcry, users began requesting that their followers turn on post notifications as to not miss their photos and videos. In the last six months, the time people spent watching video increased by more than 40 percent.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Hubspot

APRIL 2, 2021

However, in a small to medium-sized business, the job may be done by the same person or team. The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages. They are using two static image ads and one video ad. The Trade Desk.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

Content Standard

APRIL 1, 2016

As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. After the initial outcry, users began requesting that their followers turn on post notifications as to not miss their photos and videos. In the last six months, the time people spent watching video increased by more than 40 percent.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Webbiquity

MARCH 8, 2016

In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. Visual and video content will become increasing important. Video is vital. 34% watch product and informational videos. TNW News ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Schubert B2B

JANUARY 2, 2018

If you aren’t familiar with augmented reality (AR), it is computer-generated imagegry (CGI) that is overlaid onto camera-captured video. Video has already taken over the internet. During 2017, video is estimated to account for 74% of all internet traffic. With video, especially on social media, shorter is better.

Social Media 67

Social Media Trends Media B2B 67

Content Standard

NOVEMBER 26, 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40