Vidyard

APRIL 21, 2020

HubSpot , a leading growth platform, watched as video in sales spread like wildfire across their organization, with the medium now driving 4x more booked meetings than other sales tactics. Back in 2017, sales rep Adam Rataj was the first person at HubSpot to discover the power of video for sales.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Hubspot

MAY 7, 2020

Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Image Source. Video made a push. Image Source. Video is inherently engaging.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Contently

DECEMBER 6, 2016

With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. They were willing to do so because the medium itself was so novel. A regular YouTube video of someone playing a guitar wasn’t interesting. Even garbage.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

KoMarketing Associates

OCTOBER 5, 2017

Bring Conversation to Another Medium. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Watch when these searches start and then start optimize for 2017. Low hanging fruit.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Vidyard

APRIL 21, 2020

HubSpot , a leading growth platform, watched as video in sales spread like wildfire across their organization, with the medium now driving 4x more booked meetings than other sales tactics. Back in 2017, sales rep Adam Rataj was the first person at HubSpot to discover the power of video for sales. Zycus: Drives Quality Leads and 6.6x

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

QuanticMind

MARCH 21, 2017

SMX West 2017, Day 1. Douglas suggests that “The platform for Google Assistant may become the next big ecosystem for Google, like YouTube or Google Play.” SMX West 2017: Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. Video is quickly becoming the medium that provides the best reach on social media and it enriches other forms of marketing as well.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Vidyard

OCTOBER 26, 2017

For the fourth year in a row, we’ve partnered with Demand Metric to publish The 2017 State of Video Marketing which samples a broad array of video marketing professionals across industries to see how they’re doing. Many marketing teams used social media sites like YouTube, hoping to garner extra views.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Hubspot

AUGUST 14, 2017

After all, 2017 is “the year of video” -- so why shouldn’t people consume more videos, and why shouldn’t creators make more? No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Envy

AUGUST 30, 2018

billion made into FinTech’s in Q3 of 2017, and 5.8 billion in Q4 of 2017. Vitalik regularly posts about medium and blockchain technologies and is an advisor on many Fintech projects. We have to decide to take risks, embrace change, and disrupt ourselves” – just one of Jim’s grab-you messages in a must watch YouTube video.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Hubspot

JANUARY 26, 2017

At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. 4 Ways Marketers Can Strengthen Their SEO Strategy in 2017. For example, Moz videos are published on Wistia first, then on YouTube.

Google 28

Google Contingency Planning Clickthrough SERP 28

Content Marketing Institute

FEBRUARY 28, 2018

Video was a natural medium to help this business differentiate itself from the competition in part because few wineries were making videos a decade ago. Besides, video is a natural medium for telling stories about people. This video is posted on the Jordan YouTube channel as well as featured in a blog post. Increase wine sales.

Video Marketing 105

Video Marketing Content Marketing Content Marketing & Strategy 105

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Medium: Pay between $10 and $100 for a royalty-free track from a music library. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

NOVEMBER 15, 2017

Dreamforce 2017: Through the Video Lens. But how compelling will these services be if they don’t deliver experiences through the most engaging content medium? YouTube no longer cuts it as a video hosting platform for businesses. And that, ladies and gentlemen, is Dreamforce 2017 through the video lens.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

MAY 5, 2017

You’ll notice I didn’t say “on YouTube” While YouTube is an amazing (and incredibly important) distribution channel, it’s not a strategy. At the end of the day YouTube has an interest in keeping people on their site, whereas you can really only prompt conversion on your own site.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound. Related: 2.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Convince & Convert

NOVEMBER 6, 2017

A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. Posted by Juniper Networks on Tuesday, July 25, 2017. Why hesitate, when you could be connecting with your audience via such a candid, engaging new medium? Live video is scary for a lot of people.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Moz

MAY 21, 2019

We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. We even see evidence of this capability in search results, but in a different medium. As early as April 2017, Google was testing suggested clips in YouTube videos.

SERP 58

SERP SEO Youtube Google 58

Buffer

APRIL 29, 2019

According to the annual State of Social Media report that we conduct at Buffer, 25 percent of brands had posted a live video in 2016, and the number only grew to 30% in 2017. You have live video alongside Stories and video ads and YouTube and so much more. Plus, you have places like YouTube and Twitch, where livestreaming is huge.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor».

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Brandpoint

JULY 18, 2019

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Stevens & Tate

JANUARY 17, 2020

Moreover, Duct Tape Marketing is particularly useful for beginner and medium level marketers. . Gary Vee is a New York Times bestselling author, motivational speaker, and entrepreneur who gained popularity with his YouTube series. Everyone Hates Marketers was launched by Louis Grenier, the Content Lead at Hotjar, back in 2017.

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Hubspot

MAY 17, 2017

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. Between February and May of 2017, I worked with the team to publish video content for seven new blog posts.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

JUNE 5, 2017

So now is the best time to master the medium. We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. A post shared by Persnickety Prints (@persnicketyprints) on Feb 1, 2017 at 8:14pm PST.

Social Media 78

Social Media Video Marketing Media Verticals 78

Convince & Convert

JANUARY 6, 2016

Leverage Sustainable Mediums. A great example of a sustainable medium is video. Its rise to fame is more than a fluke; in fact, Cisco predicts that by 2017, 69% of online traffic will be due to video binge-watching. Niche businesses, especially those who want to be here for the long haul, need sustainable marketing.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. SEO: Brian Dean’s YouTube strategy. Initially, Dean admits his YouTube account struggled to get any views.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

AUGUST 28, 2017

For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. And these would be valid reasons … if any of them were still true in 2017. 500 million hours of video are watched every day on YouTube alone. Video marketing feels expensive, cumbersome, and difficult to track.

Video Marketing 77

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 77

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. In the last quarter of 2017, I followed a very powerful strategy for generating qualified leads almost automatically. 2017 brought a lot of changes on how businesses generate qualified leads. Visit his website to know more about him.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. Medium: Pay between $10 and $100 for a royalty-free track from a music library. YouTube Audio Library YouTube offers royalty-free music too. Bedtracks 4.2

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Schubert B2B

JANUARY 2, 2018

During 2017, video is estimated to account for 74% of all internet traffic. But it makes sense for marketers to favor this tool because video is a unique medium. On the other hand, your audience on Facebook and YouTube will tolerate a longer video, so you don’t have to jump straight to the point. Look out for platform changes.

Social Media 67

Social Media Trends Media B2B 67

Hubspot

APRIL 2, 2021

However, in a small to medium-sized business, the job may be done by the same person or team. The marketing team may want to advertise on YouTube videos with vegan-friendly content, fitness and nutrition websites, or even cooking and recipe pages. AdCritter is a DSP made for small to medium-sized businesses. The Trade Desk.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Vidyard

DECEMBER 28, 2016

This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Best YouTube Ad. The video below shows an example of what a YouTube viewer would experience. Yeah we get sucked into that black hole, too. Don’t worry. Best Comedy.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Bannerflow

DECEMBER 16, 2021

This study investigated whether TikTok or Reels is a better medium for targeting audiences. Social media apps such as Pinterest, Facebook and Instagram have all focused on enhancing their shopping live stream offering and YouTube is now following suit. To get the most from your campaigns, it’s crucial to target the right audiences.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Now in 2019, mobile is predicted to “surpass TV as the medium attracting the most minutes.”. eMarketer ). Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Metadata

SEPTEMBER 21, 2018

In February, 2017, Facebook CEO Mark Zuckerberg said, “I see video as a megatrend.” Twitter can also be an important B2B marketing medium. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65