Contently

JANUARY 12, 2017

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Williams titled his announcement post, “ Renewing Medium’s Focus ,” but that focus still remains extremely unclear. So what happens now?

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Video has been the talk of the marketing world for years.

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. We spoke to Jason Hsiao , co-founder and chief video officer of Animoto , for more insight into the report.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Marketing Insider Group

OCTOBER 21, 2021

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. Video Overtaking All Other Digital Channels.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

The Mx Group

MAY 19, 2017

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees).

Demand Generation Agencies 88

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums 88

Content Marketing Institute

FEBRUARY 28, 2018

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Super fun video’. video Click To Tweet.

Video Marketing 103

Video Marketing Content Marketing Content Marketing & Strategy 103

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Vidyard

OCTOBER 26, 2017

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? Video isn’t rising—it’s already risen. Video viewing data is booming and it’s the new nitrous oxide to video marketing’s growth.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Vidyard

NOVEMBER 15, 2017

Dreamforce 2017: Through the Video Lens. But what does this have to do with video ? But how compelling will these services be if they don’t deliver experiences through the most engaging content medium? Video must evolve to keep up with the machines. Hold that thought.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

JANUARY 25, 2017

Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017. Don't miss the Ultimate Sales Tactics and Strategies of 2017 webinar!

Tactics 50

Tactics Peer-to-peer Webinar Metrics Advertising Mediums 50

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Adding a video to marketing emails can boost click-through rates by 200-300%.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. Ceridian: How This HR Tech Leader Became a Video-Enabled Business . Ceridian: How This HR Tech Leader Became a Video-Enabled Business .

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 social media accounts Social media users grew by 121 million between Q2 2017 and Q3 2017. billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Hubspot

JANUARY 2, 2017

2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. That's why we made a short video -- sound not required , of course -- to review it all. Now let's keep the 2017 conversation going by sharing this video on social media.

Video Marketing 73

Video Marketing Hubspot Advertising Mediums Social Networks 73

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Hubspot

AUGUST 28, 2017

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. 5 Video Marketing Myths, Debunked.

Video Marketing 78

Video Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 78

Hubspot

JUNE 5, 2017

Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Creating Video for Your Instagram Newsfeed. Video covers are important! The best videos work with sound off.

Social Media 78

Social Media Video Marketing Media Verticals 78

Contently

MARCH 6, 2018

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. At the end of 2017, aspiring Black Mirror villain Mark Zuckerberg made a New Year’s resolution to crush the hopes and dreams of any marketer or media company hoping to generate organic engagement on Facebook.

Content 167

Content Linkedin Facebook Analysis 167

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be thinking about live video and your social media strategy in 2019? The State of Live Video in 2019.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

KoMarketing Associates

OCTOBER 5, 2017

Bring Conversation to Another Medium. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. Video can also be repurposed into podcasts, audio recordings, and written transcripts.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hubspot

MAY 7, 2020

Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Hubspot

JULY 6, 2017

Video Killed the … Writing Star? It's no exaggeration to say that video is taking over modern marketing. Just take a look at these numbers: Global venture firm KPCB estimates that by the end of this year, video will account for nearly three-fourths of all online traffic. How Writers Can Adapt to the Rise of Video.

Video Marketing 78

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 78

Vidyard

MARCH 9, 2017

Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x! 2017 could be the hardest year for sales reps. Which leads us to video.

Video Marketing 51

Video Marketing Personalization Terms and Conditions Response Rate 51

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Our Experiment.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Vidyard

DECEMBER 28, 2016

Every year we sit down and put together the best videos from the year that just passed. Or, maybe just spend another 15 minutes watching videos online? This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! Don’t worry.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. video games), intended to replicate real life (e.g.,

Branding 94

Branding Brand Identity Advertising Mediums Paid Search Agency 94

Hubspot

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds.

Stats 100

Stats Mobile Advertising Internet Marketing Mobile Marketing 100

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Social Media and Video Marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65