Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

Studies 74

Studies Content Emarketing Internet Marketing 74

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

NuSpark Consulting

JUNE 24, 2014

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. The Contenders.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. There is also evidence that suggests some workers are more productive at home. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

6sense

DECEMBER 22, 2015

Last week we brought together four of the top minds in B2B marketing to share their perspective on the ideas that will drive innovation in 2016. We were interested in learning what technologies and approaches would define budgets and go-to-market strategies in the coming year. Customer-Centric Marketing Will Become a Must-Have.

B2B Marketing 48

B2B Marketing Work Management Planning Marketing Management 48

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Contently

JULY 9, 2018

For example, according to the report, the use of negative emojis has increased 9.5 percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9 What can marketers glean from this emoji use? percent of tweeted emojis were negative.

Internet Marketing 152

Internet Marketing Custom Publishing Marketing Report Analysis 152

Hubspot

MAY 6, 2024

Unicorn Valuations Unicorns and Venture Capital Examples of Unicorn Companies What is a unicorn company? Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. Personal computers and smartphones are just two examples of new market disruptions.

Startups 53

Startups Marketing Management Statistics Thought Leadership 53

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. To hashtag or not to hashtag?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish. Vertical Video.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Salesforce Marketing Cloud

FEBRUARY 2, 2023

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. It’s the collective force behind many products and services that are fast becoming indispensable to modern life.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. High-Quality Users.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? Just how big is the market size of the fintech industry?

Work Management 113

Work Management Marketing & Strategy Marketing Strategy Practices 113

Hubspot

JULY 7, 2017

It's becoming really important for marketers to use. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Biznology

JULY 19, 2018

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. Q: How is Ascend differentiating from its competitors?

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Biznology

MARCH 11, 2019

In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence, robotics and algorithms on the job market of tomorrow. How can society prepare for such job replacements by automated technology?

Creativity 91

Creativity Branding Brand Identity Lead Scoring 91

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. population alone will have adopted digital video viewing within the next three years, bringing the total to a staggering 77% of all Internet users viewing digital video content online by 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. As the internet evolved, the need for more comprehensive privacy regulations quickly emerged.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Content Standard

APRIL 16, 2018

If a celebrated team of Saturday Night Live comedians spoofed one of your products on air, would your agency be nimble enough to respond that Monday? In November, 2016, bathroom appliance manufacturing company Kohler faced this very test—and the answer was yes. “We don’t take pitches from production companies.

Paid Search Agency 44

Paid Search Agency Examples Advertising Agencies Broadcasting 44

Hubspot

MAY 1, 2020

For example, many companies have sponsored or hosted the live Q&As I noted above. Alternatively, they've also sponsored live product tutorials from social media influencers. 25 Live Video Stats That Marketers Need to Know. In 2019, internet users watch 1.1 The video streaming market is projected to hit 184.3

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Convert

SEPTEMBER 8, 2020

Although an unpopular choice in a marketing world where profit drives decisions, we decided to move into a world of data minimalism. Some of our customers (for example, Mozilla) have over 2000 collaborators. So in 2016, Convert moved all its carbon-neutral data centers to Frankfurt, Germany. When the GDPR. When the GDPR.

Privacy 80

Privacy High Quality Lead Work Management Internet Marketing 80

Conductor

AUGUST 24, 2021

Before the pandemic, people were already steadily increasing their internet use. As internet traffic has drastically increased, that’s also resulted in more searches on search engines and higher expectations from users who are demanding a better online experience. 74% purchased a product online. 74% purchased a product online.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up?

Acquisitions 103

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 103

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Food products can show healthy eating. Energy products can slow climate change by replacing fossil fuels with renewables. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Contently

JULY 9, 2018

For example, according to the report, the use of negative emojis has increased 9.5 percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9 What can marketers glean from this emoji use? percent of tweeted emojis were negative.

Internet Marketing 85

Internet Marketing Custom Publishing Marketing Report Analysis 85

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Statusbrew ). LinkedIn ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Contently

JUNE 13, 2017

Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. Are the robots coming?

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Content Standard

FEBRUARY 21, 2019

It’s always astounding to me just how young the internet actually is. And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. Image attribution: ROBIN WORRALL.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143