KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. We hope you agree. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Our customers aren’t saying, “We need solutions.” Put your customers first.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. People were not visiting our website even though we are subject matter experts on certain topics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. People were not visiting our website even though we are subject matter experts on certain topics.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Demand Generation 63

The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. In theory, today’s marketing technology enables B2B companies to move prospects seamlessly from raw inquiry to qualified opportunity to paying customer, and then attribute that sale to the associated campaign.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Demand Generation 40

6sense

DECEMBER 10, 2021

It’s easy to buy a list with users’ data, but here’s the rub – how many of those leads can you turn into customers? Lead qualification helps to prioritize your leads based on their types. What is lead qualification? Leads are people who may be your clients one day. Who is a qualified lead?

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Hinge Marketing

MARCH 17, 2016

In a successful firm, your BD team works with your marketing team. The marketing team has additional functions: refining and communicating the company’s offerings, managing online and offline visibility, and monitoring marketing goals, such as website traffic, email campaigns, and more! You get the idea.

Planning 48

Planning Work Management Business Marketing Management 48

Outbrain

APRIL 25, 2022

This makes sense when you consider that neurologists are discovering that our brains code information differently when it focuses on the self. This results in more impactful customer engagement , lead nurturing, higher ROI, and a much wider pool of loyal customers to draw from. The Self-Reference Effect.

Examples 26

Examples Campaigns Paid Search Agency Advertising Agencies 26

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. 12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Hubspot

DECEMBER 26, 2017

Highly customized outreach. And from where I stand -- as the manager of an inside sales team -- one thing is clear. And if you’re a manager, here’s what you should be teaching to your team. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. Video prospecting.

Marketing Automation Services 99

Marketing Automation Services Allocation Work Management Peer-to-peer 99

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalized videos are customized to each individual recipient by seamlessly weaving unique information about them or their company right into the video. Today’s marketers and sales teams face stiff competition for their audiences’ limited attention span,” said Michael Litt, CEO and co-founder of Vidyard.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Terminus

NOVEMBER 20, 2017

In 2016, my team at Uberflip began to lay the groundwork for account-based marketing. We had to slowly change our infrastructure, alter our teams, and switch our Salesforce reporting from leads to contacts. In June of 2016, I moved into a marketing role purely focused on ABM.

Account Based Marketing 29

Account Based Marketing Paid Search Agency ABM Work Management 29

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Valasys

OCTOBER 11, 2019

According to CEB research, an average buying team is constituted of 5.4 Within the modern B2B landscape the core bottom-line goals for the marketers have transcended beyond the conventional approaches to ROI optimization to engross Customer Acquisition Costs & the Lifetime Value Costs. people on an average. Better Close Rate : .

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. If you are familiar with our research, you’ll recall that an effective differentiator must be true, important to potential clients, and provable. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. But it can be done.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. Do B2B marketers have high standards for themselves and their teams, or do they have an inferiority complex? So what’s happening here?

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

Hinge Marketing

DECEMBER 22, 2015

SEE ALSO: AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage. A few ways to pinpoint your ROI (online and offline) include: A Customer Relationship Management (CRM) system will help connect all your conversion and traffic information from different channels. Additional Resources. How Hinge Can Help.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. The organization recognized a shift in how its customers behaved online.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. The organization recognized a shift in how its customers behaved online.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

PureB2B

FEBRUARY 25, 2018

Conversion rate refers to the percentage of subscribers who either complete the desired action or become customers, depending on your conversion goal. A recent study by Return Path analyzed more than 27B email opens between May 2016 and April 2017, revealing more than 55% of emails were opened on a mobile device. Inactive Customers.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Hubspot

NOVEMBER 4, 2015

When it comes to a marketing plan, this takes two distinct pieces: The first is aligning your marketing and sales teams behind shared goals. If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Marketing and sales alignment. Marketing budget. 2) Tactics.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

markempa

SEPTEMBER 13, 2017

Are you connecting with and empowering your customer advocates? Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). And delighted customers are your most powerful hidden sales force. If not, you should. Here’s why.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Prospectr

APRIL 14, 2017

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. Step-by-step.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Convince & Convert

JANUARY 16, 2017

No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. I witnessed the deal-making power of social media contact at Inbound 2016.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content. Build a better customer experience. Grow your sales team. Sales Team Focus. Sales Enablement (noun) /

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Animalz blog

OCTOBER 4, 2022

The Challenges of Horizontal SaaS Generally speaking, a vertical SaaS company is one that sells into a single target vertical, like our customer SimpleLegal selling to in-house legal teams. Where do you have the most convincing social proof, in terms of testimonials and customer logos? Closest to the money.

Top of Funnel 64

Top of Funnel Marketing & Strategy Verticals Template 64

Hubspot

MAY 14, 2018

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Should be customer-centric.

Marketing & Strategy 76

Marketing & Strategy CTR Lead Ranking Top of Funnel 76

Engagio

APRIL 29, 2018

To-date we have brought hundreds of organizations onto our platform to experience the benefits of ABM. We know it works from the incredible success of Engagio customers , and from empirical studies proving ABM drives higher ROI than any other tactic for the vast majority of marketers. The best way to do that is with customization.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Rollworks

JUNE 3, 2018

But there are three problems with this: It still relies on lumping leads into broad categories. It requires the customer to find you, engage with your content, and opt into your funnel. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Inbox Insight

NOVEMBER 13, 2018

Services like Global Web Index , Comscore and Hitwise can give you invaluable insight into what your audiences are up to when they aren’t on your website, whilst Inbox Insight can tell you exactly what your target personas want to read right now ( find out more about our audience insights here ). Reduce the cost of acquisition.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Sales Engine

APRIL 13, 2016

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, the Content Marketing Institute’s 2016 Benchmarks Report estimates that only 30% of the companies surveyed consider their content marketing efforts to be effective.

Top of Funnel 136

Top of Funnel Content Marketing Lead Ranking Digital Marketing Funnels 136

SnapApp

DECEMBER 4, 2017

In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

JANUARY 24, 2017

This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. Of course, you’ll need to do some additional research by looking into search queries and visibility around the page, but it could lead to some interesting findings.

Organization 120

Organization SEO Practices Best Practices 120