2016 Lead Nurturing Marketing Leads 
Hinge Marketing
DECEMBER 3, 2015
Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.
KoMarketing Associates
JUNE 2, 2016
A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.
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The Point
JANUARY 29, 2015
It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. Without good data, it’s tough to know which marketing strategies, programs, offers, messages, segments, etc.
B2B Marketing Directions
NOVEMBER 29, 2015
In today's B2B marketing environment, no marketing communications plan is complete without a system for leveraging data to better understand potential buyers and for measuring marketing performance. Marketing campaigns are no longer the best way to play and organize marketing efforts. via Flickr CC.
KEO Marketing
OCTOBER 3, 2017
Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off. In one word: results.
KoMarketing Associates
AUGUST 19, 2013
SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).
KEO Marketing
OCTOBER 31, 2017
At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. From December 2014 to January 2016, Google’s use of rich answers has almost doubled. The trends many experts identified will continue throughout the remainder of 2017 and into 2018.
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