KoMarketing Associates

NOVEMBER 12, 2019

Only 14% of B2B marketers said they were being measured simply on the total number of leads or inquiries. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. But obviously, in the continuum between subscribers and white-hot leads… there are subscribers.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

markempa

DECEMBER 30, 2013

John also explained how it is projected that 77% of all Internet users will be viewing digital video content online by 2016. Therefore, it’s a great time to develop that aspect of content marketing into your own B2B efforts. Honorable Mention : Lead Generation: Content among the most difficult tactics, but also quite effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Valasys

OCTOBER 11, 2019

According to the 2016 benchmark study by TOPO Research, 45% of the modern sales development teams are already account-based (even if not fully developed), 27% are partially account-based & 28% are ‘greenfield’ (reaching out to the whole market).

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

SnapApp

MAY 29, 2018

A lead that’s halfway down a competitor’s funnel could be hooked into yours with a tasty piece of “bait”. A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 It’s essential to understand that the mindsets and business situations of individual leads evolve over time.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

JANUARY 17, 2017

My website isn't really benefiting my marketing/lead generation strategy. There’s also immense value in being able to prove ROI: According to the 2016 State of Inbound report, organizations that can calculate ROI are 1.6X According to the Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Marketing Insider Group

SEPTEMBER 14, 2020

Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Blogging Stats. Invespcro).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Markempa

DECEMBER 27, 2018

Read more: Gartner Research: Boost Your Growth From Existing Customers #1: Four Steps to Do Lead Nurturing That Helps More Customers Buy Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture.

Lead Generation 67

Lead Generation Account Based Marketing Marketing Qualified Leads Lead Ranking 67

markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. This year, “ The Role of Marketing in Customer Advocacy ” report found that has increased to 67% which is a 570% increase. You May Also Like: Advocate marketing blog: What the heck is advocacy marketing?

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. But those aren’t the kind of headlines that generate press, social shares, downloads, and leads.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

KEO Marketing

DECEMBER 7, 2017

According to Content Marketing Institute , in 2016, 34% of marketers felt content marketing was effective. However, a full 60% of B2B marketers found 2017 to be a great year for content marketing strategies. What worked in 2017 may not be enough to keep you top of mind in 2018.

Top of Funnel 48

Top of Funnel Trends Planning Paid Search Agency 48

LeadSquared

APRIL 14, 2016

Here are a few resources you could look at: Webinar on Lead Nurturing. 10 Lead Nurturing Lessons Only an Awesome Teacher Can Teach You. Lead Nurturing Process: A Smart Salesperson’s Guide to Getting It Right! Content marketing + lead nurturing is very effective when students are a target audience.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Hubspot

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Your thought leader should be writing regular posts to leverage SEO and brand association, both of which can result in more leads down the road. Even Seth Godin needs to write daily.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

KEO Marketing

OCTOBER 11, 2017

Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016. Fewer than 10% of marketers integrated visuals under 50% of the time. Fewer than 10% of marketers integrated visuals under 50% of the time. Of the responses, 31.6%

Planning 48

Planning Marketing Budget Creation Paid Search Agency Budget Programs 48

Webbiquity

AUGUST 18, 2012

Lead Nurturing. Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100