Contently

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. They also layer in customer research, product development insights, and qualitative feedback from its associates on the ground.

SEO 179

SEO Content Paid Search Agency Youtube 179

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. I'll focus on three topics that earned comments from multiple marketing thought leaders.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EveryoneSocial

MARCH 19, 2020

Focus, productivity, and motivation can wane without a way to stay connected, receive affirmation, direction, and ultimately meaning in our shared endeavors. But with the right technology, employees can continue to be activated and productive from anywhere in the world. Staying Connected, Informed, and Productive. In 2015, 3.9

Social Media 87

Social Media Activities Media Distribution 87

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Mainstream media companies and marketing firms are even starting to resemble each other. As content marketing, product placement, and art blur together, there’s a space opening up for brands to make something unexpected. .”

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Benefits of B2B Influencer Marketing.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. The data told them to do it.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. On which social networks does your target audience spend their time?

Social Media 94

Social Media Media Business Social Networks 94

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

APRIL 15, 2015

Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. A recent report from venture capitalist Ashu Garg predicts marketers will spend 10 times what they currently do on technology over the next 10 years.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Contently

JUNE 29, 2016

In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales. Becoming a real media company. Investment in content strategy.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Content Standard

JANUARY 26, 2015

The selfie, that ubiquitous form of photographic expression found on social media, could play a major role in brands’ 2015 marketing strategies. Forbes predicts marketers will embrace customer storytelling this year, creating outlets for customers to share their experiences with products and services.

Content Marketing 40

Content Marketing Storytelling Content Marketing & Strategy 40

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Martech Advisor

NOVEMBER 20, 2019

Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Viral Marketing 125

Viral Marketing Social Media Video Marketing Media 125

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% IT Spending on the Decline? decline (compared to a paltry 1.6% The risks?

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

Content Standard

APRIL 16, 2018

If a celebrated team of Saturday Night Live comedians spoofed one of your products on air, would your agency be nimble enough to respond that Monday? For years, content marketing advocates have pointed to fab-beauty.com as an unbranded, L’Oréal-owned media property that supports industry professionals for the sake of doing just that.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. But behind strong video, you also need strong storytellers. You need good storytelling to create a compelling video, and -- guess what?

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Top of Funnel 82

Top of Funnel Marketing Budget Merchandising Paid Search Agency 82

Content Standard

OCTOBER 26, 2015

Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. NOT EVEN DIET COKE! Such sad sacks.”

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. NOT EVEN DIET COKE! Such sad sacks.”

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

APRIL 2, 2015

Now you’re on track to becoming a brand storyteller at scale, and your program is churning out 10+ stories a week for your blog. Content amplification and promotion are huge pieces of the content marketing mix, and ignoring this practice will only decrease your brand’s impact. The answer may be sitting right next to you.

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Find naturals.

Storytelling 103

Storytelling Video Marketing Terms and Conditions Advertising Agencies 103