Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. I'll focus on three topics that earned comments from multiple marketing thought leaders.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Contently

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.

SEO 179

SEO Content Paid Search Agency Youtube 179

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. For content marketers, this is a huge noise barrier to break through.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Biznology

OCTOBER 19, 2016

I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times , gifted more than a million subscribers with Google Cardboard. That was in November 2015. But what kind of marketing situation would be appropriate for VR?

Enterprise Management 80

Enterprise Management B2B Marketing Work Management Marketing Management 80

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. Our interactive 3D product marketing applications help clients engage prospects earlier, train sales/channel teams faster, shorten sales cycles and increase win rates by 33%.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EveryoneSocial

MARCH 19, 2020

Where the rubber meets the road however, employee activation is about motivating and encouraging employees to create and share content with their social networks and internally with their colleagues or business leaders. In 2015, 3.9 Staying Connected, Informed, and Productive. million U.S. workers were working remotely.

Social Media 87

Social Media Activities Media Distribution 87

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Mainstream media companies and marketing firms are even starting to resemble each other. As content marketing, product placement, and art blur together, there’s a space opening up for brands to make something unexpected. .”

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Benefits of B2B Influencer Marketing.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. On which social networks does your target audience spend their time?

Social Media 94

Social Media Media Business Social Networks 94

Content Standard

APRIL 15, 2015

Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. A recent report from venture capitalist Ashu Garg predicts marketers will spend 10 times what they currently do on technology over the next 10 years.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. The data told them to do it.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company. It’s not about “marketing” the brand to employees.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Contently

MARCH 27, 2017

Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house marketing teams. But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SnapApp

APRIL 2, 2018

For most colleges and universities, enrollment marketing is a big piece of the student recruitment puzzle – and it shapes their marketing strategy from top to bottom. . Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

Contently

JUNE 29, 2016

In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales. Becoming a real media company. Investment in content strategy.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Content Standard

JANUARY 26, 2015

The selfie, that ubiquitous form of photographic expression found on social media, could play a major role in brands’ 2015 marketing strategies. Forbes predicts marketers will embrace customer storytelling this year, creating outlets for customers to share their experiences with products and services.

Content Marketing 40

Content Marketing Storytelling Content Marketing & Strategy 40

Content Standard

NOVEMBER 9, 2015

.” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. But they also built up a lot of pressure for networks. Marketers should be the first to know this. million in advertising revenue.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

.” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. But they also built up a lot of pressure for networks. Marketers should be the first to know this. million in advertising revenue.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% IT Spending on the Decline? decline (compared to a paltry 1.6% The risks?

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

Martech Advisor

NOVEMBER 20, 2019

Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. Content is all about storytelling.

Viral Marketing 124

Viral Marketing Social Media Video Marketing Media 124

Content Standard

SEPTEMBER 21, 2015

Since the start of 2015, the Content Standard has published more than 545 original stories. These articles cover a number of topics, from technology innovation and content marketing strategy advice to creativity hacks and discoveries in neuroscience. To succeed in marketing and business, you need to take smart, calculated risks.

Enterprise Management 40

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 40

Content Standard

APRIL 16, 2018

We could tell you all about the other, exciting new possibilities feasible in launching an internal content studio—the kind that does much of the brand storytelling work traditionally assigned to creative agencies. The Marriott Creative Agency may be the most widely celebrated example among brand storytelling experts.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43