Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches for “product reviews” are increasing. Consumers are more mobile dependent. What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Marketing categories that have been the most visible include: Mobile Marketing.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. Mobile-friendly sites rank higher. This change was probably the most momentous update Google made to its search algorithm in 2015.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. And it’s why ranking in SERP features are now an SEO’s bread and butter.

SERP 295

SERP Features Google Top of Funnel 295

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. What this tells me is that video production quality will be a focus. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. They recently added four new options to their Promote advertising tool.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. Social spending is currently at its highest in the United States and Canada, where advertisers place the greatest value on this digital marketing opportunity. By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. If you’re trying to funnel an audience to a sign-up page or to learn more about your product, your website must be optimized. Instant Articles launched in 2015 as a new way for publishers to optimize their content so readers can access it instantly.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search. 8%, mobile and sitelinks.

SEM 100

SEM Paid Content Stats SEO 100

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 80

Google Lead Ranking Lead Scoring Paid Search Agency 80

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. That is the topic of this blog. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

ClickZ

MAY 1, 2020

Advertisers can show ads to potential customers to motivate online and in-store purchases, and they’re also able to give their customers cash back. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. Larger than Snap, Twitter, and Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? Pew Research ). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Contently

OCTOBER 6, 2016

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. In total, 18 products can be licensed via the Post’s proprietary technology, Arc Publishing.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. They focused on both desktop and mobile users. SPOTIFY : Created a very clever personalized video in December of 2015.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. In 2018, that number has risen to 52.2% Augmented Reality.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Crimson Marketing

JULY 17, 2013

BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). ” Big Data and Mobile - Mobile big data can be found not only through smartphones and consumer usage patterns, but also in apps and other mobile services.

Marketing Management 100

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 100

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

Optinmonster

AUGUST 19, 2023

Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects. As nearly everyone promotes products and services online, it’s clear that businesses must use affiliate marketing smartly to sustain their growth. Some SaaS products might only give you as little as 20% commissions.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. Here’s a link to the product sheet. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Target Job Titles in Campaigns.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

LeadSquared

MAY 20, 2015

High quality product gave them subscribers and loyal viewers: Because the content they created was high quality, people subscribed to their YouTube channel, and came back for more. You don’t have access to the same advertising resources as say “British Airways.”. Technology used to access internet – web, mobile etc.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Contently

MARCH 28, 2018

Sample a product. Augmented reality lets consumers sample products without going to the store and dealing with the hassle that is brick-and-mortar shopping. Think Snapchat filters but with actual products.). “Advertisers don’t know how to take advantages of available VR features. What Virtual Reality Can Do.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

NuSpark Consulting

JULY 28, 2015

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. For most, it’s still seen as an advertising medium. Location-based mobile tracking (67%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. “Near Me” searches have risen 900 percent since 2015. More than 90 percent of social media marketers use Facebook for advertising. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. Paid Advertising Products. AdWords provides a range of paid advertising products, such as display, text, search, shopping, video, and app ads. Let’s get started! Brand Zone. Baidu Knowledge.

Adwords 121

Adwords PPC Paid Search Agency Google 121

EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. AdWords #StepInsideAdwords Livestream and New Product Rollout. Goodbye Queries Report. their banners ads.

Google 40

Google Product Adwords Marketing Analytics Tools 40

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120