KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

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KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. — Session : Distributed Content and Applying Storytelling Principles to SEO. Searchlove London 2015. Our Online Marketing Strategist, Kristen Vaughn , will be attending Inbound 2015 next week and we hope to be making an appearance at the MarketingProfs B2B Forum.

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Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

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Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.

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Marketing Insider Group

OCTOBER 21, 2021

We’ve tested a few of these services and haven’t found any that can produce quality blog content or long form articles to anywhere near the level of quality required to rank for search or answer technical or professional thought leadership requirements. But that future may not be far off.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.)

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Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. editor-in-chief Lasse Hoegfeldt told the Content Marketing Institute in 2015. And you know it’s all the same.

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Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Two Key Takeaways: Storytelling & Authenticity. Here’s what I took away: Storytelling. It’s Not the Ink, It’s the Think. Then ‘see’.

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Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. We need to let the data do the driving.” ” Mass advertising is dead. Channels are dead.

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ViewPoint

FEBRUARY 8, 2016

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Storytellers must be able to write with the intention of driving results from their target audience.

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Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Speaker Michael Brenner addressed this predicament by honing in on the idea of content marketing as storytelling. At the core, we are storytellers. What were your primary learnings at Content Marketing World 2015? The answer, he said, is that we content marketers need to approach marketing like it’s our job to tell stories.

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Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

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Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. We love Tim on: his blog or in person, of course! We love Mark on: his own creation, the ReelSEO blog! We love Bruce on: the 2-minute explainer blog.

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Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Your writers are used to creating listicles and short blog posts for you, complete with direct CTAs.

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Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Storytelling can be an intimidating process if you don’t understand the craft behind it. And in what ways is their life different after that video or blog post?

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Vidyard

DECEMBER 30, 2015

This video won a 2015 Video Marketing Award! The results say it all, though: in the first two quarters of 2015, the video influenced almost $1 million in sales. This video won a 2015 Video Marketing Award! This video won a 2015 Video Marketing Award! Best B2B Storytelling. Win-win, I’d say! Best Feature Demo.

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SalesChoice

FEBRUARY 8, 2017

Their research also confirmed that: Sales organizations plan to increase their use of sales analytics 58% from 2015 to 2016. Data StoryTelling: Bringing Life to your Data (Source: [link] ). A Storyteller expert-discussing story attributes, (Source: [link] ). David Snowden, Expert in Cognitive Sciences and StoryTelling.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2015

It certainly reaffirmed for us the importance of visual storytelling–we have our thinking caps on now for how we can use this to enrich our other live events. The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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ANNUITAS

AUGUST 11, 2015

We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015. But if this isn’t enough for you to come to Content Marketing World 2015 (register by clicking here ) then how about: Barenaked Ladies aka “BNL.”

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SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month. Darren is the ultimate guy for blogging and content marketing tips. Why should you follow her?

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KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. . – Seth Godin (Best Selling Author).

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nDash

MARCH 16, 2022

I have a versatile skill set, and I write blogs, landing pages, practice area pages, and attorney bios. Whether you need blog articles, case studies, or thought leadership content, I can help you boost engagement and drive sales. I also write more in-depth pieces on trending legal topics or recent court decisions. I have a B.A.

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SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky.

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Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. Kellner has really taken his strategy beyond the blog.

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Webinar Metrics Viral Marketing Storytelling Press 60

KoMarketing Associates

MAY 5, 2015

The primary objective is to make connections with leading-edge organizations (manufacturers, distributors, and industry publications) with the end goal of creating blog post content that captures key trends, challenges, and innovations happening in the space. Compile & Highlight Research. Another tactic is to do the research yourself.

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KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While other social media platforms (e.g.: Followers: 9.9k+. Final Thoughts.

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markempa

DECEMBER 29, 2014

However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy.

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Marketing Insider Group

DECEMBER 5, 2014

There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. And that we (brands, publishers and individuals) are all storytellers. And for some additional insights, check out the Digiday “In and Out” list for 2015. It’s short and sweet.

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Biznology

OCTOBER 19, 2016

That was in November 2015. The small VR team at The Times continues to struggle to define the role of VR in a journalistic enterprise, but they seem to agree that VR by itself isn’t very efficient for storytelling. Difficulties with fictional VR storytelling are discussed in this blog post ). A sense of place.

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Enterprise Management B2B Marketing Work Management Marketing Management 80

Hubspot

MAY 21, 2019

In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. In fact, 76% of their monthly blog views came from these old posts. Podcasting. Historical Optimization.

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ClickZ

FEBRUARY 21, 2020

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. Scott Brinker remains the undisputed godfather of the martech world. Melanie Deziel (Storyful).

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Enterprise Management Work Management Marketing Management Advertising Agencies 144

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. This is where content marketing comes into play.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

JUNE 25, 2018

In 2015, when the Supreme Court knocked down the Defense of Marriage Act (DOMA), many brands responded to the news by incorporating rainbows into their images and introducing temporary hashtags. . — American Airlines (@AmericanAir) June 26, 2015. — Absolut (@absolutvodka) June 26, 2015.

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Contently

JUNE 22, 2016

Think of four blog posts about a similar topic coming together in an e-book. There’s a more nuanced benefit as well—setting up a storytelling arc that can rapidly build an audience. Finally, at the end of 2015, the company published a comprehensive e-book titled “ 17 SEO Myths You Should Leave Behind in 2016.”

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Marketing 261

AUGUST 22, 2018

Within the last 30 minutes, you might have sent an email to a client, responded to a reply on Twitter, made a comment in your user community, and shared a new blog post on LinkedIn. Content isn’t just blog posts, whitepapers, and other marketing content that contributes to this story.

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Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Image attribution: Corinne Kutz. Next, they created a plan to fill them.

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Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. This article originally appeared on the NewsCred Blog. CrunchBase.

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