PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand DemandScience Group’s service offerings.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

Valasys

APRIL 26, 2019

A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance. About Activate.

Activities 49

Activities Account Based Marketing ABM Demand Generation 49

Vidyard

OCTOBER 26, 2017

Some, wary of ads, hosted videos directly on their website or landing pages. But, with the rise of true, purpose-built video marketing platforms , we are now seeing that marketers have gained the analytics they need to get insights, optimize results, and drive more and higher quality leads to the sales team. Video is exploding.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — DemandScience a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. 5000 Fastest-Growing Private Companies in America for the past seven years.

Marketing Management 62

Marketing Management Paid Search Agency Demand Generation Agencies Digital Marketing Funnels 62

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team.

Demand 62

Demand Marketing Management Paid Search Agency Demand Generation Agencies 62

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. In 2000, Google launched its first Ad service- Google AdWords. 2007 – Facebook officially releases Facebook Ads.

Facebook 40

Facebook Paid Search Agency Ads API 40

SnapApp

MAY 14, 2018

From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel. Here are 4 killer bottom funnel campaign types to test. . . Need some inspiration?

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Again, this helps build social proof for your brand while adding visual and multimedia formats to your content. Look for creative ways to encourage the creation of UGC while adding value to your attendees. Other attendees voted which they thought was most effective, adding a competitive element to the event. Use Live Polls.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Vidyard

JULY 22, 2015

A well-built marketing tech stack can save the company money and time, and gain the company more efficiencies, more leads, faster conversion rates, better analytical insights … and more. In just 1 year, the number of marketing technology companies playing in the industry grew from 947 in 2014 to 1,876 in 2015.

Marketing Management 65

Marketing Management Paid Search Agency Ad Building Budget Programs 65

SnapApp

MAY 14, 2018

From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel. Here are 4 killer bottom funnel campaign types to test. Need some inspiration? Case study Campaign.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Outbrain

NOVEMBER 24, 2021

Online advertising is not only key to bringing in these leads, but also driving consideration to move consumers through the marketing funnel. Standing out in purchase funnels saturated with content is a challenge for automotive brands. Fig 2: Most used visual themes used, as a % of ads. Standing Out from the Crowd.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. Scan your analytics to get a sense of how people are using your website — where they are entering and exiting and how long they’re hanging around. Use analytics to reveal audience likes and dislikes. Better SEO.

Marketing Websites 86

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 86

Vidyard

JULY 22, 2015

A well-built marketing tech stack can save the company money and time, and gain the company more efficiencies, more leads, faster conversion rates, better analytical insights … and more. In just 1 year, the number of marketing technology companies playing in the industry grew from 947 in 2014 to 1,876 in 2015.

Marketing Management 50

Marketing Management Paid Search Agency Ad Building Budget Programs 50

Scoop.it

SEPTEMBER 4, 2018

In 2014, Mark Schaefer developed a term that turned the marketing world upside down: content shock. According to survey data from Conductor , if the customer’s journey down the sales funnel begins with educational content, they are 131% more likely to buy. It helps you learn which topics your readers are most interested in.

Curation 65

Curation Top of Funnel Content Marketing Marketing Budget 65

The Lead Agency

JUNE 17, 2019

Pepper Global, 2014 Adopting marketing automation can provide the edge a business needs to increase its B2B sales pipeline, even after prolonged periods of inactivity. According to CMO, 30% of consumers had a positive experience with retargeted ads. Why Use B2B Marketing Automation? This increases overall revenue across the business.

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

ClearVoice

JANUARY 14, 2021

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. Scan your analytics to get a sense of how people are using your website — where they are entering and exiting and how long they’re hanging around. Use analytics to reveal audience likes and dislikes. Better SEO.

Marketing Websites 52

Marketing Websites Top of Funnel Marketing & Strategy B2B Thought Leadership 52

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Bonus – the player (which collects your video analytics) is perfect for mobile.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. There are a large variety of PPC ad platforms available that database marketing strategies can apply to. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

QuanticMind

OCTOBER 24, 2017

Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

OCTOBER 28, 2015

A full embrace of digital can change the admissions process by allowing for more visibility into the funnel and more informed investments of time and money. Increasing Yield by Influencing the Funnel. Let’s start with one example: the undergraduate enrollment funnel. Why Digital, Why Now? Their rate of return is less 1%.

Advertising Agencies 28

Advertising Agencies Digital Marketing Funnels Paid Search Agency Top of Funnel 28

LeadSquared

JANUARY 13, 2016

Gyro is the winner of Global B2B Agency of the Year for 2 consecutive years (2014 and 2015). Who can deny such an offer, although granting access to the Analytics account, and inviting 5 people is kind of a hiccup. Adding his image also adds up to the credibility Personalization- If you go to consulting page, this is where you reach.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Design 52

Customer Experience Matrix

FEBRUARY 16, 2017

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. The system loads data into a structured schema, so adding a new data elements takes some work.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Hubspot

DECEMBER 30, 2013

What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue. They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Single Grain

FEBRUARY 20, 2023

Since launching in 2014, ClickFunnels has divided opinions like few other marketing platforms. On the one hand, advocates praise the all-in-one marketing platform as the perfect solution for creating fully optimized, automated sales and marketing funnels capable of generating maximum revenue with minimal effort.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel Work Management Marketing Management 52

Contently

OCTOBER 15, 2020

At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Anyone can access the database to get certified in disciplines ranging from content marketing to business analytics to e-commerce.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

FEBRUARY 23, 2016

Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.). Don't know how to create a compelling CTA?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

ClearVoice

MARCH 27, 2023

According to the 2014 Edelman Trust Barometer , 63% of consumers need to hear company’s claims three to five times before they’ll believe them. As case studies are at the bottom of the funnel, they’re likely read by a whole host of buyer personas. Show me the money. Who Reads Case Studies?

Case Studies 98

Case Studies Case Study Top of Funnel Studies 98

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. In 2018, Terminus acquired a company called Brightfunnel, a tool that measures marketing’s impact throughout the sales funnel. Parting words for B2B marketers.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Contently

OCTOBER 15, 2021

At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Anyone can access the database to get certified in disciplines ranging from content marketing to business analytics to e-commerce.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Convince & Convert

FEBRUARY 17, 2017

From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. The amount of traffic generated by these ads continues to grow at an astounding rate. At the close of 2014, this figure was only one billion per day. Avoiding Video Ad Pitfalls. Click To Tweet.

Cost per Lead 144

Cost per Lead Cost Per Click Facebook CPL 144

SnapApp

DECEMBER 4, 2017

The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . . Paid content promotion is up 5x since 2014 - Orbit Media. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JANUARY 24, 2013

To audit your content for on-page SEO, conduct a keyword analysis in which you do the following: Consult your analytics to review keyword performance. How much relevant content are you adding to your website to target those keywords? Do I have conversion opportunities for visitors in varying stages of the funnel ?

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In Facebook Video Ads 7.1 Facebook Video Ads Specs 7.2 Best Practices for Facebook Video Ads 7.3 How to Create a Facebook Video Ad 7.4 Metrics That Matter for Facebook Video Ads 8.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. But buy an ad and it only exists for as long as you keep paying for it. Content marketing is not a long-form ad for your product or service. Consider/Middle-of-Funnel (MoFu). Decide/Bottom-of-Funnel (BoFu).

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). However, creating and delivering social content is a big challenge for many B2Bs.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Content Marketing Institute

MAY 14, 2018

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Buffer , 2014). Don’t look at the analytics through a single lens, such as the time of viewing, CTR, video placement, etc.

Marketing Strategy 108

Marketing Strategy Marketing & Strategy Video Marketing Planning 108