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Best Marketing Books You Need To Read

Brightedge

He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Marketing: A Love Story, How to Matter to Your Customers by Bernadette Jiwa, 2014. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

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7 Best Marketing Agency Websites for Design Inspiration

LeadSquared

Gyro is the winner of Global B2B Agency of the Year for 2 consecutive years (2014 and 2015). Who can deny such an offer, although granting access to the Analytics account, and inviting 5 people is kind of a hiccup. Adding his image also adds up to the credibility Personalization- If you go to consulting page, this is where you reach.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. If your boss asks you to learn Google Analytics, that sounds daunting. All you have to do is fill out a form.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. If your boss asks you to learn Google Analytics, that sounds daunting. All you have to do is fill out a form.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Buffer , 2014).

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. But buy an ad and it only exists for as long as you keep paying for it. Content marketing is not a long-form ad for your product or service. Consider/Middle-of-Funnel (MoFu). Decide/Bottom-of-Funnel (BoFu).