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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Ad Age Survey: What Advertisers Really Think About Facebook. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

As the year draws to a close and we reflect on all the things we’ve done this year, it’s also nice to look back at all the things we’ve learned. After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same.

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How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples

ClearVoice

Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead. Then I got all stressed out about it — I mean, if any of my Dear Megan posts had BETTER have a really freakin’ good lead, it’s this one. This depends on a few factors.

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Under the Influence

Contently

Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Simms was instructed to repeat “I’m going to Disney World!” ” three times each during the post-game interview, according to a 2014 USA Today article. ” and “I’m going to Disneyland!”

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need

Hubspot

But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. Now, the motivation has evolved from the point of, "So I can help" -- a founding principle of the Inbound Methodology -- to, "We're changing the way buyers can be helped."

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Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. But content is only one piece of the puzzle.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

P.S. If seeing these SlideShares makes you want to design one of your own, feel free to use these PowerPoint SlideShare templates so you can create one ! Believe it or not, Lady Gaga is one of the best marketers of our time. Okay, this is a long one. 10) The Evolution of SEO - 2014 and Beyond, Joe Griffin.