Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Video Marketing Maturity Means Getting More Strategic. Image via BigStockPhoto.com. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Brandpoint

JANUARY 21, 2021

His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote. How have you kept a focus on collaboration and creativity while working remote, especially when it comes to video creation?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. It houses one of the best conversational AI models, one of the best image generators (DALL-E 3) and a ground-breaking video generation tool called SORA. Use AI or die?

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. Whether through photos or video, consumers want a deeper, more immersive experience.

Trends 80

Trends Planning Youtube Wikipedia 80

Magisto

FEBRUARY 18, 2019

Video presentations are the most effective, fastest and easiest way to convey a message to an audience. Last year, 74% of internet traffic was comprised of video material. By 2020, online videos will make up more than 80% of all consumer internet traffic , yet only 4% of presenters use video during their presentations.

Video Marketing 56

Video Marketing Youtube Press Google 56

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. One minute of video content has the same impact as 1.8 percent of internet users watch at least one piece of digital video content per month. One minute of video content has the same impact as 1.8 How did Mental Floss do it?

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Vidyard

JUNE 24, 2014

Videos are, without a doubt, the best way to guide potential buyers through your product offering because they’re persuasive and quick to consume. It’s here that prospects can make their way through videos mapped to the sales funnel in a ‘lean back’ experience and explore all your brand has to offer.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. By Jeff Bullas. By Scott Martin, The Daily Egg.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Contently

JANUARY 12, 2017

In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform. On Monday, Recode reported that Facebook will begin sharing video ad revenue with media partners. That means that video businesses can see immediate returns, just like on YouTube. Via Bloomberg.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” The Third Era of Social: The Video Feed. The most addictive way to consume video on your phone. It launched in the U.S.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Marketing Insider Group

NOVEMBER 21, 2013

I’m starting with a review of the best branded videos of the last 12 months. Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. So I created this list of the top 9 videos from brands this year.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Webbiquity

DECEMBER 11, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. His posts cover all about video marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JULY 7, 2017

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. 6 Viral Video Marketing Examples.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Content Standard

AUGUST 5, 2016

Everybody’s talking about video marketing strategy these days, but one video sharing platform seems to be shut out of the conversation: Vine. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. That shift is unusual, given how video views have dramatically risen in general.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. We know what you’re thinking — do people really watch videos that relate to their jobs? Can we really believe that CEOs are sitting at their desks surfing YouTube? Why is Video Taking Off in B2B Marketing?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 3 Video Marketing Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. The service, which lets gamers watch, play, record and stream live video game play, and has more peak traffic than both Facebook and Hulu.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

Vidyard

OCTOBER 7, 2013

From Arc Media’s entertaining videos, to talks on Smarketing , and a sneak peek at what’s to come from Vidyard, it was an action-packed day and everyone took away valuable info along with their sweet Vidyard swag. but with annotations on Salesforce.com’s YouTube channel, they achieved an average CTR of over 1%.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Hubspot

FEBRUARY 11, 2019

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. Below, we’ve curated a list of the seven most creative interactive videos we’ve ever seen. Watch video here.

Creativity 75

Creativity Video Marketing Interactive Marketing Buzz 75

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. Listen Now.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

Convince & Convert

APRIL 29, 2015

Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. For instance, Lego used LiveClicker to deliver a 15-second video in a December 25 email that let you play, pause, and jump around in the timeline. Live Content. That’s a huge boost.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Vidyard

MARCH 25, 2014

There are two main kinds of video marketers out there. Pete has been known to drool over a high video view count, and while the total viewership numbers are exciting, he doesn’t really know anything about who is watching his content. You’ve probably met them – heck, you might even identify with ’em!

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

illumin

SEPTEMBER 25, 2023

Twitter and YouTube also both introduced ad options shortly after their founding, with YouTube even making a partnership program in order to share a portion of its ad revenue with creators. Instagram introduced its own advertising options in 2013, a full three years after the app first launched.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. You have created a promotional video that focuses on mothers' real-life challenges and how they overcome them, connecting them with your brand values. Capitalize on trends.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40