Hinge Marketing
NOVEMBER 5, 2020
Buyers of technology and software services have a well-established reputation of being fickle on price. With so many firms looking like the do the same thing as the next guy on the block, competing on price shouldn’t be a surprise. To a degree, they come by it honestly. About the Study. Sampled Both Buyers and Sellers.
Buffer
NOVEMBER 1, 2018
But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million followers) was watched 2.1
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nDash
JANUARY 6, 2021
How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? When Dan McDermott started at Epsilon in 2013, thought leadership responsibilities fell on a lot of different people’s shoulders. Epsilon faced this exact problem in 2018.
Customer Experience Matrix
DECEMBER 4, 2012
The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. For example, the data model of B2B systems is largely fixed, so industry-specific data models (a major component of vertical systems) are largely irrelevant.
Computer Market Research
MAY 6, 2014
A study conducted by CSO Insights in 2013 discovered that 42.9% A study conducted by CSO Insights in 2013 discovered that 42.9% Due to its real-time nature and auction-based pricing model, vendors have traditionally strayed away from such fluctuating advertising expenditures. Paid advertising has always been a channel challenge.
Customer Experience Matrix
FEBRUARY 12, 2013
Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters.
Sword and the Script | B2B
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. The next time a career or salary survey comes out in your vertical, take a look and you’ll see that salary is important to retention, but so too is growth and development. 4) Do employees trust their brand?
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