Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. ." “At that point, feedback was still overwhelmingly positive.”

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Many marketing organizations today have an influencer marketing strategy.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Content Marketing Institute

MARCH 2, 2018

In 2013, the TopRank Marketing community offered definitions. In a recent article on SpinSucks, Public Relations vs. Marketing: Is This Still a Thing? Marketing and PR are different, but their goals should align under #content, says @themuna. #Content paired w/ #marketing is what the audience wants, says @BrennerMichael.

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Content PR Wikipedia Click Rate 109

Writing on the Web

FEBRUARY 19, 2014

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Public Relations and Special Features. PR videos can make them aware.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

APRIL 26, 2013

”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Content Standard

MAY 12, 2015

Even tech gurus don’t have a full grasp on how quickly one tweet or one picture can spiral out of control: In 2013, Adria Richards, a self-proclaimed tech geek, tweeted a picture of two males who were making offensive jokes behind her during the PyCon tech conference. Look no further than student loan service, Sallie Mae.

Social Media 40

Social Media Media Opinions Twitter 40

Hubspot

SEPTEMBER 4, 2014

After all, anger is the emotion that spreads most easily over social media, according to a 2013 study. In the face of a social media slip-up, HubSpot Director of Media and Analyst Relations Katie Burke suggests following this three-step process: Ask yourself whether this is a real crisis. public relations Social Meda'

Social Media 28

Social Media Media PR Public Relations 28

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Get a solid issue behind you and get out the vote!

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

APRIL 8, 2015

The putting together of these gift bags comprises an entire industry that''s tightly controlled by a few public relations professionals who are matching brands with celebrities. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Webbiquity

DECEMBER 30, 2013

To PR professionals? The public relations pros’ guide to Google Analytics by Polaris B. Writing that “In today’s converging marketing world it’s especially important for public relations pros to understand the ins and outs of Google, SEO and online analytics. What are the trends over time?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Sales Engine

DECEMBER 6, 2016

And truth be told, most content marketing agencies are repurposed PR firms, web developers, and branding consultants. Marketing leaders are used to hiring both internally and externally for content development, advertising, public relations, websites, events, and branding. But when it comes to closing the loop, it falls apart.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Convince & Convert

NOVEMBER 26, 2013

RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. Carrie Morgan (@morgancarrie) September 10, 2013. Sarah Skerik (@SarahSkerik) September 10, 2013. Just how important is content marketing? PRpros must learn! Why is this important? copyblogger #cmworld.

Tactics 152

Tactics SEO Blogger PR 152

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Convince & Convert

AUGUST 2, 2012

It’s a triumph of public relations, which doesn’t make it less of a triumph. ” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. That will also be in 2013.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

MAY 16, 2014

There used to be a myth that PR was reserved for big brands with deep pockets. The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. But for Beyoncé, it’s a full-blown PR crisis. Major #fail. 3) Add "Blogging Mogul" to your skill set.

PR 28

PR Press Public Relations Viral Marketing 28

Biznology

SEPTEMBER 21, 2015

They’re less interested in public relations – or at least, traditional PR. Content is the new PR. In 2013, the Content Council put the size of the content marketing industry at $44 billion. But really, the shift is more than that. Many of my clients can write. They often don’t have the time.

Creativity 80

Creativity PR Public Relations Startups 80

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Digital PR and social media marketing may well be the new SEO. 2013: The Year In Google SEO So Far (marketingland.com). Let me explain.

Paid Content 80

Paid Content Google Digg De-duplication 80

Contently

APRIL 25, 2016

That finding is particularly interesting considering the fact that Twitter is losing customers and is now valued at much less than its 2013 highpoint of $40 billion. journalists said that they’re most likely to respond to a PR pitch that’s detailed. Press releases still have value. More than half of U.S.

Media 60

Media Mobile Advertising Press Blogger 60

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. There are going to be a lot of new shiny toys by 2013, past failures do not dictate future success (or do they?). Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? It didn’t work.&#

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Biznology

FEBRUARY 12, 2013

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). Not because buzz marketing, social media marketing, digital PR, or guerrilla marketing doesn’t work but because you didn’t do a good enough job working it. 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

MARCH 21, 2016

While public relations has adapted to be more lovable and less spammy, press releases can be effective when used correctly. It's built in Microsoft Word, so you can easily adapt and customize as needed for your PR needs. A Press Release Template. Download the press release template here.). 50 Call-to-Action Templates.

Template 28

Template Planning Content Marketing Work Management 28

Single Grain

AUGUST 24, 2022

It is not a direct form of advertising because you don’t pay search engines to get your site ranked, but it is still considered advertising because you pay for content, guest posting, and public relations services. PR (Public Relations) Strategy and Marketing. Digital PR. Search Engine Marketing (SEM).

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Hubspot

JUNE 1, 2017

Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?” 4) Public Relations Managers. Why Not: Successful PR managers rely on a network of relationships and contacts to procure press placements and buzz for the companies they represent, making this another completely safe role. Likelihood: 1.5%.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Convince & Convert

JUNE 23, 2010

If you can begin a crowdsourcing initiative in 2010, and that contributor purchases a new Ford in 2013 because she has accrued a “Digital Down Payment” along the way due to her consistent and quality participation, is that not ultimate control of the consumer’s purchasing habits? Success with the crowd lies in authenticity. Im Jay Baer.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62