Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Content on the internet tripled between 2010 and 2013. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Martech Advisor

MARCH 30, 2020

But how does viral marketing work? Before we begin, let's first understand what viral marketing is. Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. The Science of Viral Marketing – ForEntrepreneurs.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Hubspot

APRIL 1, 2018

Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. As stated at the beginning of this article, the best Facebook banner size is 851 pixels wide by 315 pixels tall for computers, and 640 pixels wide by 360 pixels tall on mobile devices.

Template 101

Template Facebook Guidelines Banners 101

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. One possible reason for this decline is the rise of social messaging apps. from the previous time period in 2013.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. Check out the slides below.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Paul Gillin

MARCH 8, 2013

You can download the presentation and read the notes or watch the video. Top Internet And Marketing Blogs To Follow. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. SearchCap: The Day In Search, March 6, 2013. For those who are mystified by Google magic, this deck will get you up to speed.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now . via Syncapse.

Social Media 162

Social Media Media Viral Marketing Skype 162

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Travel Social Media Basics: Do Your Research. Social media isn’t a standalone tactic.

Social Media 90

Social Media Class Word of Mouth Media 90

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Facebook Stories was, at one time, a separate website Facebook hosted to share actual stories of members who were using the social network in inspiring ways.

Facebook 76

Facebook Curation First-Mover Advantage Social Networks 76

EMagine B2B Blog

DECEMBER 22, 2014

billion in 2013. Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( Twitter has grown from 241million in 2013 to 284 million in 2014. 80% of Twitter users are on mobile.( Marketing Land ). 100 hours of video is uploaded to YouTube per minute.

Social Media 40

Social Media Statistics Media Youtube 40

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

JULY 13, 2016

Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat. These days, top brands are creating diverse content units, from videos to thinkpieces and investigative journalism articles. The Social Media News Engine.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

JANUARY 15, 2014

You know that panicked feeling you get when your mobile device isn''t immediately nearby? Some of these mobile apps are old favorites, some, like Signals , are brand new. Let''s start this list off with a brand new mobile app. I''ve been a desktop Signals user for awhile, and was pleased to see it translate to neatly to mobile.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example).

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. Social media, however, is a completely different story. 2) Get help.

Social Media 28

Social Media Media PR Social Networks 28

Hubspot

JUNE 11, 2013

There are plenty of good brands, smart business owners, and savvy marketers that are both risk-averse and successful. The ones that were the first in their industry to take a leap of some sort -- be it with marketing techniques, messaging, product, or branding -- and for lack of a better word, "won" because of it. The result?

Branding 28

Branding Brand Identity Amazon Mobile Advertising 28

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 67

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 67

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The social media role, so far.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Keep social media in perspective. 8 Email Marketing Stats and Facts.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. Make sure your social media icons are prominent and above the fold. 7) Make sure its mobile friendly.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Sprout Social

OCTOBER 1, 2018

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. Check out our social media image sizes guide for help.

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. 2) Mobile-Only Facebook Ads.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

MARCH 30, 2020

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. How 5 Brands Are Using WhatsApp.

Paid Search Agency 100

Paid Search Agency Branding Brand Identity Planning 100

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.

Social Media 100

Social Media Social Marketing Tips Media 100

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. We believe in the power of online video, but where did online video begin? Enter: Moore’s Law.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50