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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages. So we used Unbounce.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. Are you just adding to the junk? YouTube is Google’s property, People looking for learning resources online are looking for video tutorials. You don’t have access to the same advertising resources as say “British Airways.”.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Do Other Local Business Ads Threaten Local SEO. Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices. Users are starting to grow used to local results, and are using mobile devices (which almost always make queries local) more than ever before.

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Best Digital Marketing Books 2020

Brightedge

But before I dive in on the digital marketing books, let me share an excellent resource. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. rating on Amazon, #1053 in advertising. Ad Extensions. Writing Ads. Introduction to Programmatic Advertising. By Cory Rabazinsky, 2015.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. From that position, I migrated to marketing and attended night school, becoming a Chartered Institute of Marketing trained marketer responsible for a mobile product portfolio.

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