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Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Mobile in the Mix: Integrating mobile device usage with the in store retail experience is an opportunity to create a sense of intimacy in store, says Leo. Winner of International Design Awards in 2013, 2012, 2011 and 2010.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. In 2013, Google released their display ad network called AdSense. Programmatic Advertising Today.

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Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

Lowe’s (@Lowes) May 30, 2013. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. Twitter utilizes the email address you use in your member profile, and delivers that to the advertiser.

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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

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5 Great Marketing Automation Platforms

Outbrain

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Pricing begins at $895/mo. Pricing begins at €1250/mo.

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7 Ways IoT Is Changing Retail in 2018

Hubspot

Your items are scanned by sensors as you leave and added up -- the final price is then deduced from your mobile payment app. A checkout system would then tally the items up and automatically deduce that cost from the customers’ mobile payment app. This can be used to effectively advertise promotions or in-store events.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. 22 Content Marketing Facts and Statistics.

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