seo.co

FEBRUARY 10, 2021

It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche. In other words, as long as you have something relevant to say about your competitor, you’ll be in the clear. How to Choose a Brand Jacking Target.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Ever since Google updated its core Hummingbird algorithm on 26 th of September 2013, it has been rewarding the marketers for creating relevant pieces of content in terms of better rankings on SERPs. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Generates relevant organic traffic, demand, and quality leads for your business. It’s a long-tail keyword with only about 500 searches per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Content Standard

FEBRUARY 16, 2017

But that won’t change the need to provide relevant, useful, and valuable content to consumers—at the right time, in the right way.” ” And, traditionally, the way we ensure we’re providing relevant, useful, valuable content to our audiences is through deep audience research and SEO. Think Like a Person.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Content Standard

NOVEMBER 22, 2014

According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to create and distribute relevant, timely content to consumers. How can data help to ensure relevancy and timeliness in RTM?

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Hinge Marketing

OCTOBER 25, 2013

If it's not genuinely substantive, relevant content, it won't rank – no matter what words you use. Google increasingly rewards specific, 'long-tail' content. Don't just write about 'business intelligence' – instead, explore 'how geospatial BI will affect retailers in 2013.'

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Hinge Marketing

DECEMBER 3, 2014

This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. Notice “content marketing” didn’t really become a relevant search term until about 2013. Who better to give you suggestions about keyword opportunities than Google?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Content Standard

JANUARY 8, 2015

You should make sure each piece of content is optimized around a relevant, effective keyword. In fact, with the release of Hummingbird in fall 2013, Google updated its algorithm to include more conversational, long-tail searches that target mobile users. Keywords Are Still King.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Even though Facebook may seem pretty consumer-focused on the surface, HubSpot found that 52% of all marketers sourced a lead from Facebook in 2013. Well, social prospecting is a lot like Where’s Waldo?

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Content Standard

AUGUST 18, 2016

Marketers were already popularizing the importance of blogs, video was part of the conversation, and we were aware of the value of long-tail keywords. At that point, search engines were starting to respond to more conversational queries—or, in the words of a Search Engine Watch post circa 2013, “Google [was] becoming a person.”

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Hubspot

DECEMBER 13, 2012

This makes the content people see when they search for certain keywords highly relevant to their search query, and relevant content benefits search advertisers in a number of ways. The higher the Ad Rank, the more likely Google is to show your ad, because it is more relevant to searchers and, thus, will garner more clicks.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 22, 2015

Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. HubSpot customers can use the Keyword Tool do just that.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. Tip #5: Drop users on the most relevant page within your website. Tip #10: Keep forms as short as possible.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. They were also sure to include these keywords in the title, URL, and headers.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

DECEMBER 12, 2013

Are you posting regular and relevant content to your social channels that people will want to share? Google has been very, very busy in 2013. Instead, focus your efforts on a smaller mix of keywords -- let''s say 20 or so -- with a nice mix of head terms, long tail terms, and quick wins.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Hubspot

JULY 1, 2013

The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. Rebecca Corliss (@repcor) June 12, 2013. 6) Monitor your most successful long-tail keywords in social media. Zack Bridges (@z_bridges) June 26, 2013.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

DECEMBER 29, 2011

The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Building authoritative and relevant links into your website from external sites is a critical part of your SEO strategy. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

seo.co

MARCH 25, 2022

The higher your site’s domain authority, and the higher your page’s page-level authority, the more likely you’ll be to rank for searches relevant to the content topic at hand. For now, let’s look at what makes a single internal link effective: Contextual relevance. First, your internal link needs to have contextual relevance.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

AUGUST 16, 2017

Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. Source: Ahrefs long-tail keyword study. No -- keywords are still very relevant today.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Hubspot

OCTOBER 15, 2018

Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them — all with the goal of providing more relevant results to the searcher. This brings us to the next big change in search: the searcher. Searchers are Changing. Content Strategy in 2018 and Beyond.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

BuzzSumo

FEBRUARY 21, 2017

We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares. Typically this means being an expert or at least reading widely and curating relevant material. You will share this expertise by investing considerable time in crafting long form, original content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

The Lead Agency

MARCH 27, 2018

Automation tools Like Evergage provide a personalized experience based on various customer demographics including industry, company name and other data, helping you to deliver the most relevant, individualized experience. Google’s voice recognition technology is now 95% accurate, improved nearly 20% since 2013. 7: Voice marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

JANUARY 11, 2013

Being relevant on Pinterest means understanding what your customer is looking for, what he or she is most interested in buying or pinning, and what related industries or topics the pinner might be seeking out. In addition to choosing beautiful imagery that’s relevant to their audience, they also tailor their descriptions perfectly for SEO.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Single Grain

MAY 4, 2022

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. Single Grain runs on its core values of growth, long-term vision, integrity, accountability, creativity, and tenacity. In-depth keyword research covering both short- and long-tail keywords. Lead generation.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Webbiquity

FEBRUARY 11, 2014

The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types. A page-relevant unique meta description? What techniques still work in the new world of SEO?

Tactics 100

Tactics SEO Tips Keywords 100

Single Grain

APRIL 25, 2022

Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section). They expertly research and select the long-tail keywords that are most often used to search for your product or services.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

DAGMAR Marketing

DECEMBER 30, 2019

Over the past six years, the percentage of organic search hits to websites coming from mobile devices has skyrocketed, from 27% in 2013 to more than 60% in 2019. And speed matters, too: Google says more than half of mobile visitors will abandon a site that takes more than three seconds to load. Don’t forget to update if anything changes!

Paid Content 52

Paid Content Marketing Websites Work Management Marketing Management 52

Hubspot

JULY 29, 2014

Just like a New England pine tree, an evergreen blog post stays relevant and useful from season to season and requires very little maintenance. It can be referenced long after it was originally published, and even then, it''s still valuable to the reader. This post came out eight days after the INBOUND 2013 post referenced earlier.

Long Tail Marketing 28

Long Tail Marketing Conference Content Thought Leadership 28

seo.co

SEPTEMBER 28, 2020

Hummingbird , from 2013, introduced semantic search, which practically eliminated exact match keyword consideration in favor of considering context and meaning. Since then, synonyms and contextually relevant phrases greatly increased in importance when optimizing for strategic keywords. We’ll start with a high-level overview.

Long Tail Marketing 111

Long Tail Marketing SEO Lead Ranking Lead Scoring 111

Webbiquity

JANUARY 17, 2011

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. B2B Social Media Marketing –Is it relevant? Seems like a bit of a disconnect. by CustomerThink.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom. 3) Virgin Holidays Limited. Time for a honeymoon.”

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Hubspot

MARCH 10, 2016

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. As buyers become more in control of what information they digest (again, not literally), it’s important to deliver content that’s contextually relevant. 54) Long-Tail Keyword.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

SEPTEMBER 3, 2019

Then if they need to dive deep into a specific area of the topic, they will find the links within the core content piece, increasing their time on site and thus showing Google that the content is relevant. Then create other, more detailed pieces (or “spokes”) related to the hub’s long-tail keywords and link them all together through the hub.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106