KoMarketing Associates

MAY 21, 2013

The key is to be active and to make sure you’re targeting the right keywords. As the online marketing world evolves and the term “search” evolves, marketers need to think beyond just their website and focus on the bigger picture. Google+ Search Engine Marketing Blog Search Engine Optimization'

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. Consider refreshing legacy content that’s: Underperforming, but still relevant to your brand and/or serves marketing/sales purposes. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

KoMarketing Associates

DECEMBER 27, 2016

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Look Beyond Keywords: Visual Search.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

MAY 27, 2014

For businesses, this means creating good, high quality content vs. creating keyword-stuffed content specifically written for the search engines. Hummingbird was launched in September 2013 and while it was an update, it was actually a rewrite of the existing algorithm (see here for more ). launched May 20 th ).

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. Screenshot taken 1/27/2014. free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground. Credit: www.cbssports.com. Know Your Competition.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. In May 2013, Google Penguin 2.0 Google Penguin 1.0 Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

KoMarketing Associates

DECEMBER 27, 2016

As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Leading Results Rambings

JANUARY 15, 2014

Much excitement has surrounded the new Hummingbird search algorithm launched by Google in September of 2013. A lot of people are talking about it but there seems to be a lack of understanding to what it really means for your website, and overall online marketing strategy.

SEO 58

SEO Keywords Google Search Marketing 58

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Google just made two major announcements.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

KoMarketing Associates

MAY 31, 2016

When Google originally announced separate mobile bidding in 2013 with the “enhanced campaign” launch , they decided to keep the desktop and tablet bidding together. When a user searches for an advertiser’s keyword, the location will be shown prominently on the search results or Google Maps. Separate Tablet Bidding (Finally!).

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. By Jessie Biele. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Planning 48

Planning Content Marketing Work Management Blogger 48

EMagine B2B Blog

JULY 18, 2013

And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. Increase the number of highly converting unbranded keywords. Improve your social signals on keywords by each social channel.

SEO 40

SEO Search Engine Marketing Keywords Webinar Metrics 40

EMagine B2B Blog

JULY 18, 2013

And while SEO isn’t the same as it used to be, it is still a viable and necessary evil for not only your website and blog, but represents your entire online marketing strategy. Increase the number of highly converting unbranded keywords. Improve your social signals on keywords by each social channel.

SEO 40

SEO Search Engine Marketing Keywords Webinar Metrics 40

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Outgrow

JANUARY 22, 2020

After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. And that increased to more than $50000 in 2013. Today Pat Flynn is an extremely successful name when it comes to affiliate marketing and he is completely transparent about it. John Chow .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Webbiquity

SEPTEMBER 9, 2013

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Make sure the anchor text of the hyperlink is the keyword phrase you are optimizing for.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

FEBRUARY 9, 2016

Interviews and presentations, especially in instances where transcripts are also available, can offer huge SEO value due to their evergreen and keyword-rich nature. FreshBooks CEO Mike McDerment at SociaLite 2013. MarketingProfs: B2B Marketing Forum. Bright Bulb Award Winners. Ingersoll Rand: SEMA 2011 product comparison.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

SEPTEMBER 24, 2014

are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones. They’re being social: In 2013 there were 1.73 They’re watching tons of video: 50 million people in the U.S. How exactly do you account for or track this?

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

KoMarketing Associates

DECEMBER 30, 2019

Google announced that 15% of all searches seen on a day are new and in order to reach users with new queries, it was necessary to modify Google Ads broad match modifier and phrase match keywords to also match queries that share the same meaning as the keyword. Connect with us on Twitter or LinkedIn to let us know. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

MARCH 15, 2013

Fill in Keyword Data with Webmaster Tools. A hot topic in the search industry over the past year or so has been the continued growth of [not provided] keyword data. That means 68% of their organic traffic cannot be attributed to a specific keyword. That’s a lot of keyword data we no longer have access to.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Hubspot

OCTOBER 3, 2013

This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches. If the true goal were to protect user privacy, Google would also remove keyword data from paid search referrals through their AdWords product,” Fishkin says. So we’re looking at a total blackout.

Google 28

Google Adwords Privacy Keywords 28

Hubspot

DECEMBER 23, 2012

We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation).

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. 3) Show the proof of your past impact.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Rev

JUNE 7, 2019

Since its release in October 2000, Google’s AdWords online advertising platform has ballooned into the company’s leading source of revenue – roughly 85% of their total revenues. It’s great when you’re able to gain a high ranking position for an oft-searched keyword, or see a steady increase in qualified traffic that results in revenue.

Google 114

Google Paid Search Agency Advertising Agencies Adwords 114

Online Marketing Institute

JANUARY 16, 2013

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. What content marketing tools do you live by, or which ones do you plan to use more in 2013?

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012? Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Webbiquity

JANUARY 21, 2014

To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. ” Why The Company You Keep Online Is A Big Deal [And How To Fix It] by V3 Integrated Marketing. Image Size Cheat Sheets for Social Media Profiles.

Social Media 100

Social Media Social Marketing Tips Media 100

seo.co

DECEMBER 18, 2020

Keyword Research for Local SEO. When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing? Link Building Tips for Local SEO. Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119