KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

SocialPilot

FEBRUARY 5, 2024

They support the brand out of their own will and share their personal experience. Repurposing influencer content for paid advertisement is a common marketing activity on Twitter. The best way to approach an influencer for collaboration on Twitter is through a personalized relationship. Don’t negotiate too much on compensation.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Content and data are the important components flowing across the digital, social and mobile web. So content will become targeted and more personal! TV advertising budgets will decline by more than 10%.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. How can they best help with planning and execution? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Native advertising. If you know that marketing is more than just promotion and advertising. I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second. Consumable.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Be playful and start with fun.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

JULY 25, 2018

Your items are scanned by sensors as you leave and added up -- the final price is then deduced from your mobile payment app. The shelf where you picked up the jeans, meanwhile, takes note of the purchase and sends that information to a back-end inventory system, so the retail store’s manager knows to re-stock. Personalized Discounts.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% Many users are are actively looking for information and inspiration. Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. 80% of Pinterest users access the channel via mobile. households.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. In-person events are still the most effective channel for B2B marketers. Just 31% of Fortune 500 enterprises now maintain an official blog, down from 34% in 2013.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . ” Apparently, it wasn’t that important.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

readwrite

SEPTEMBER 29, 2014

In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network.

Spyware 40

Spyware Facebook Doubleclick Google 40

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A big part of this is education, and it’s “educate across what we call the entire innovation continuum: digital, social, mobile and emerging.”

Skype 123

Skype Startups Social Media Mobile Advertising 123

B2B Marketing Directions

APRIL 10, 2016

In 2013, there were about 5.78 If you need current, in-depth information about small business marketing, these two firms are good sources. Mobile marketing - Fifty-four percent of surveyed marketers said that integrating mobile marketing into their overall marketing strategy is very effective or effective.

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link]. Tweetable Moments.

Curation 129

Curation Television marketing Content Skype 129

Hinge Marketing

JANUARY 14, 2015

Has an email appeared fine when you opened it on your desktop computer, but when you opened it on your mobile device, it didn’t look right? Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Adobe Experience Cloud Blog

JUNE 11, 2014

As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo. Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

EveryoneSocial

MARCH 6, 2017

Fortunately, that all changes when a company prepares to go public and an S1 is like debut sales presentation: it includes a lot of detail and information about the business strategy and performance. Our ability to succeed in any given country is largely dependent on its mobile infrastructure and advertising market.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

ClearVoice

JULY 27, 2023

While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. Whether it deserved the title or not is up to personal taste. If you heard the tagline on its own, you might think of texting, mobile service, or social media. Does the beer really taste that great?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

LeadSquared

NOVEMBER 7, 2013

Google has tried in numerous ways, to integrate data across its products and services, to be able to create comprehensive portraits of its users for targeted advertising. ” This simply means that a Google+ user ’s endorsement, let’s say a mobile phone, can appear in an online mobile phone ad. It is just another one.

Google 52

Google Paid Search Agency Advertisements Advertising 52

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. Out of all the information available out there, you need to filter the noise and provide value to your audience. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. Conclusion.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. New media like social media and mobile marketing remain popular.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. are watching videos on their mobile phones, and 15% of all online video hours globally are viewed on tablets and smartphones. They’re being social: In 2013 there were 1.73

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Hubspot

SEPTEMBER 17, 2015

But fear not: While we can't see the future, we can analyze past performance in order to inform the marketing we do in the present. What's more, we can make some informed predictions as to the way things are headed. personalized. mobile (and beyond. In our new guide, The Future of Marketing , we do just that. integrated.

Mobile Advertising 28

Mobile Advertising Internet Marketing Mobile Marketing Marketing 28

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

MARCH 1, 2015

They are looking to advertisers to fund this growth. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., while in South Africa, the share of mobile internet users who are active on WhatsApp is 78%. from the previous time period in 2013.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28