ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Hubspot

MAY 21, 2020

To put it plainly, consumers don't just like personalized marketing experiences. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. Benefits and Challenges of Personalized Marketing. Message Personalization is the #1 tactic used by email marketers to increase engagement rates. Evergage ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. If you can prove that your marketing activities actually made an impact in your business, you'll have many more opportunities at your disposal. Sounds like every marketer's dream, right?

Template 97

Template ROI Budget Programs Click Rate 97

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot. Image via Microsoft Stories. Image via MailChimp. Image via Chango.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

B2B Marketing Traction

FEBRUARY 14, 2013

What does that have to do with marketing? It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. 70% are from marketers. Bad, bad marketers.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

AUGUST 25, 2013

It''s no secret: We produce and publish a lot of content here at HubSpot. So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. INBOUND 2013 happened. what we call context marketing.

Social Media 28

Social Media Template Hubspot Media 28

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Snapchat versus Instagram isn't all that's new in the social media world this month. 13 of the Biggest Social Media News Stories This Month.

Social Media 71

Social Media Media Broadcasting Facebook 71

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. mid-market leadership may be up for grabs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Convince & Convert

JUNE 5, 2013

Social Media Controversies Addressed, Fresh Each Week. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger.

Lead Generation 138

Lead Generation Twitter Email Marketing Generation 138

Hubspot

APRIL 30, 2013

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? 1) 27% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? What marketing resolutions do you want to make? If you’re not sure where to begin, for starters, HubSpot would love to help!

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Image Source: HubSpot ).

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! Prediction: Social & Content Influence SEO. It's that time of year again!

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Hubspot

OCTOBER 1, 2013

American Airlines (@AmericanAir) September 12, 2013. Wow -- what a great social media team. But it also lends itself to a tale of a great social media team that, despite its heroic efforts, cannot save a poor business. American Airlines (@AmericanAir) September 12, 2013. Use Social Media to Help, Not Hype.

Work Management 28

Work Management Social Media Marketing Management Media 28

Hubspot

SEPTEMBER 4, 2014

Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.

Social Media 28

Social Media Media PR Public Relations 28

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

JULY 8, 2014

Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Which social networks do people use -- and how do they use them?

Social Media 28

Social Media Media Stats Social Networks 28

Hubspot

AUGUST 19, 2013

There are many challenges that a social media manager has to face head on in today''s world. That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager.

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

JUNE 8, 2011

Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. His original video, the " Social Media Revolution ", now has 2.8 Today, Qualman released his newest video, "Social Media Statistics 2011."

Statistics 28

Statistics Social Media Video Marketing Media 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. As a social media manager, it’s your job to figure out how to find who those prospects are and get them to your sales team -- and fast. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Buffer

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. But Jay could only hold back his entrepreneurial ambitions for so long.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Hubspot

AUGUST 21, 2013

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. A third of marketers said they redesigned because it was time for a change. But ultimately what we found was that the decision to redesign is often driven by internal marketing needs. The top response was.

Inbound Marketing 28

Inbound Marketing Hubspot Enterprise Management Work Management 28

Exo B2B

MAY 9, 2017

As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector? Can it be integrated into a B2B marketing strategy ? 1 – Hubspot. ©Hubspot. #2 Snapchat : trends and figures.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Optinmonster

JANUARY 13, 2020

This is especially true when it comes to your marketing strategy. That’s why we’re going to show you exactly how to make an editorial calendar so you can create a plan of action for your team and reach your marketing goals. But let’s be clear: Your editorial calendar isn’t your marketing strategy. At least, not exactly.

Conversion 97

Conversion Youtube Hubspot Planning 97

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ?

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Or if you''re interested in mastering social media, you could tell your boss about the session with Anum Hussain called Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Aptly named, eh?).

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28