Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

MAY 16, 2013

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. The growth of inbound marketing in Europe is identical to the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Report Marketing Budget Planning 28

SocialPilot

FEBRUARY 9, 2024

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

JUNE 14, 2013

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe -- because, well, it''s a bit different than in the U.S. 1) Inbound marketing is growing just as quickly in Europe as in the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Qualified Leads Lead Ranking Top of Funnel 28

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. So go on -- use our outline below to get your marketing going strong to start 2014! Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

FEBRUARY 18, 2013

The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? If you’re not sure where to begin, for starters, HubSpot would love to help! This resolution is especially relevant for 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

FEBRUARY 23, 2016

Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. But even in 2013, 92.7 percent of companies using inbound marketing saw a significant increase in leads.

Work Management 28

Work Management Inbound Marketing Marketing & Strategy Marketing Management 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. What about those naughty marketers out there that don't have goals? Step 2: Categorize Your Goal. Step 4: Select a Completion Date.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Hubspot

NOVEMBER 24, 2016

And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. Inbound marketing is the exact opposite.

Inbound Marketing 28

Inbound Marketing Telemarketing Planning Internet Marketing 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

APRIL 23, 2020

Top-performing keywords in terms of rank, traffic, and lead generation. Number of inbound linking domains. Total new leads and form submissions. To increase the total new leads and form submissions. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Engage Video Marketing. Using Videos for Lead Generation. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.).

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Leading Results Rambings

JUNE 24, 2014

At Leading Results, I’ve gotta say, we do love our primary vendors – we have only two – but we are passionate supporters of them, because they are there for us and help us to be our best. Related Stories Will Inbound Marketing solve my Lead Generation problem?

Vendors 40

Vendors Hubspot Inbound Marketing Tagging 40

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Go to the INBOUND registration page and select the conference ticket option. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Seth Godin maybe?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

OCTOBER 20, 2013

At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! 200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]. ''Tis the season to rejoice, marketers. Delight" is a term used all the time at HubSpot.

Hubspot 28

Hubspot eCommerce Inbound Marketing Content 28

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Hubspot

FEBRUARY 11, 2016

This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation? Why Do You Need Lead Generation?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. They will question their social and content strategies from 2013 and start cutting programs that are ineffective. Marketers are over-worked and spread in too many directions.

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Hubspot

NOVEMBER 3, 2013

Free Holiday Ecard Templates to Customize for Your Leads and Customers. While you plan what presents to buy for family and friends, we decided to help you create a gift for your leads and customers: holiday ecard templates ! 13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]. inbound marketing'

Advertising Benchmark 28

Advertising Benchmark Template Planning Hubspot 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MAY 7, 2015

As you may have seen, we shared some exciting news this morning : More than 15,000 customers now use the HubSpot Marketing Platform. As this is a pretty big milestone for the inbound marketing community, we wanted to make sure that we took the time to celebrate and thank all of our fantastic customers appropriately.

Business 28

Business Inbound Marketing Hubspot Training 28

Hubspot

JANUARY 15, 2014

Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. You don''t even know it''s there until you need it". -- santafescribe, iPhone, 12/2013. The app was redesigned in spring 2013 to be cleaner and simpler and make it easier to find what you need. 5 stars, 11/2013. 5) HubSpot.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Hubspot

AUGUST 13, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

DECEMBER 11, 2014

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. Others, like HubSpot, wanted to revolutionize marketing through attraction rather than interruption, so they invented inbound marketing.

Paid Search Agency 28

Paid Search Agency Marketing Management Advertising Agencies Marketing & Strategy 28

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. And with CAN-SPAM laws, marketers have to make it extremely easy for recipients to unsubscribe, or else they'll face legal backlash. We need a new way to reach our potential customers. 8) Online Radio.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. Finding Leads Quickly Can Be Done. Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). Read more at Marketing Land. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier, From the HubSpot Blog. Learn more from TechCrunch. Of course you are!

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. You get a lead.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

OCTOBER 2, 2014

In fact, the data from our 2014 State of Inbound report shows European marketers are just as advanced at inbound marketing strategies and tactics as North American marketers. Inbound Marketing in Europe & North America. Adoption of an Inbound Strategy. Top Inbound Marketing Goals.

Allocation 28

Allocation Marketing Budget Inbound Marketing Top of Funnel 28