NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video is the most effective tool to achieve this. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. Of course, Google dominates those search dollars. source ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. ” CJR, citing a 2013 study by German researchers Wolfgang Schweiger and Juliane Urban, suggests that: Readers struggled to evaluate comprehensibility, ethics, and objectivity.

Studies 74

Studies Content Emarketing Internet Marketing 74

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

SnapApp

MAY 5, 2016

Overall, marketers reported lower effectiveness of content marketing, with only 22% of enterprise marketers saying their organization’s content marketing efforts are effective. Over on MarketingLand , Kerry Jones shares research from 345 content marketing campaigns launched between 2013 and 2016.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Hubspot

JUNE 18, 2013

Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. Also: Focus on mobile, social, and digital video, eMarketer advises. How to Make Effective Mobile Search Ads. Truth is coming, and it cannot be stopped." Doesn''t that make you feel a whole lot better? One thing you can’t do is just walk away.

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Content Standard

DECEMBER 9, 2014

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video. Although Amazon hasn’t officially announced it, it also hasn’t denied it.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Biznology

JUNE 19, 2014

For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

NOVEMBER 22, 2014

According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. However, the effectiveness of, and data analysis for, real-time marketing has traditionally been hit or miss.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Content Standard

MAY 21, 2016

Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. ” Sound familiar?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

LEADership

OCTOBER 16, 2013

Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search. An eMarketer survey shows 55% of B2B and 52% of B2C respondents citing content as the hardest tactic to execute. However, 71% B2B and 65% B2C say this is the most effective tactic still.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

SEPTEMBER 25, 2015

Sure, there are still a ton of horrible, spammy ads floating around, but there are also a lot of effective ones. Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: eMarketer ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. How to get started: This strategy can be highly effective, but you’ll have to commit some major cash to reach mainstream audiences.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 This dynamic is creating a “two-headed beast” scenario in which short-term investments in tools can end up at odds with long-term organizational goals. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

FEBRUARY 10, 2017

This led them to integrate a workaround solution to the screenshot problem: Users could take screenshots on their iPhones, rendering the disappearing effect of Picaboo messages useless. 2013-2014: Stories and Chat. To add to the fanfare, eMarketer predicted that Snap Inc.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Webbiquity

APRIL 14, 2014

However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. eMarketer ). eMarketer ). FlipCreator ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising.

Social Media 100

Social Media Stats Media Emarketing 100

Webbiquity

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). eMarketer ). Pinterest drives 25% of all retail website referral traffic. TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. According to eMarketer, roughly 66% of businesses use Twitter for marketing efforts. TheSoundOfMusicLive.

Twitter 91

Twitter Ideal Customer Profiles Impressions Analytics 91

Marketing Insider Group

JANUARY 2, 2015

86% of the most effective B2B marketers have someone who oversees content marketing strategy; however, only 46% of less effective marketers do. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Emarketer ). 52% of marketers generated a lead from Facebook in 2013.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

NuSpark Consulting

MARCH 1, 2016

Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. In 2013, Buffer reported that Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

SnapApp

AUGUST 9, 2017

In 2013, 84% of all email was spam. A quiz is one of the most effective ways to get users engaged and moving down the funnel – and B2C marketers have done a bang-up job with them for years. View the app on a desktop browser and you’ll find most of those features, plus additional games and blog posts. . . Tactic 2: Personalize.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Biznology

FEBRUARY 21, 2013

According to eMarketer, 92% of mobile video viewers share video content, and Vine makes it very easy to record a moment and post it quickly to the Vine network. The major hurdle to effective marketing through Vine is its inability to effectively incorporate a call to action. Zbynek Kysela™ (@cmelakigor) February 5, 2013.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

SnapApp

DECEMBER 4, 2017

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 24, 2013

in 2012, according to research published by eMarketer. According to eMarketer, 57% of people use Smartphones, 67% use PC’s, 75% use tablets, and 77% use TV’s while also using another device. billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. 1) Lack of Warm Leads for Sales.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Webbiquity

AUGUST 5, 2013

What tactic do 92% of SEO professionals view as effective? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. eMarketer ). Email is still the most effective way to reach top executives; 90% say they check their inboxes regularly.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

AUGUST 26, 2015

A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017. Get to Planning.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

MARCH 3, 2015

What are the most effective techniques and tools for increasing engagement and growing one’s Twitter following? ” 25 Effective Ways to Use Twitter Search for Marketing, Sales and Support by the Zapier Blog. How Do You Know if Your Twitter Strategy is Effective? Same story, different visual.” by Razor Social.

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Webbiquity

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Search Critical in Brand-Building Strategies by eMarketer. SEO, Social and Content Marketing in Top Demand by eMarketer.

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? 92% say that when video “is embedded in content it positively or very positively effects the overall influence.” Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat? First, his style of shooting videos is really effective. 3) General Electric.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28