Influitive

SEPTEMBER 14, 2021

This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.

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Growth Marketing Demand Marketing Marketing Report 130

ANNUITAS

SEPTEMBER 24, 2013

Blog Ardath Albee B2B Marketing Carlos Hidalgo content marketing Content marketing world Demand Generation Joe Chernov Joe Pulizzi Mid-funnel content Robert Rose' If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals.

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Top of Funnel B2B Marketing Content Marketing B2B 100

Customer Experience Matrix

FEBRUARY 6, 2013

I’ll get to the 2013 estimate in a bit. Happily, my estimates for the major firms came up with 52% revenue growth for 2013. Bottom line, then: Raab Associates official estimate of B2B marketing automation vendor revenues for 2013 is $750 million. First, I thought I’d explain where the figures come from.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Not because they were fads in 2013, but because they’ve been accepted as the standard in modern marketing. It’s about maximizing value and optimizing results.

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Lead Ranking Eloqua Demand Generation Lead Scoring 100

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. The CEB Research For example, a 2013 study by CEB (now part of Gartner) compared the behaviors of high brand consideration customers with those of no brand consideration customers.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

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Eloqua Case Study Case Studies Lead Scoring 48

ANNUITAS

FEBRUARY 4, 2014

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy ) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. 4 The impact?

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Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

AUGUST 14, 2014

I last reviewed them in June 2013. I wrote about them in April 2013. I wrote about them in August 2013. LeadSpace scans for data on demand, rather than maintaining its own master database. I wrote about them in June 2013. Lattice Engines runs different types of models against names provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Valasys

MARCH 30, 2021

MADRID, 29th of March 2021, BNZSA, a leading European B2B IT Marketing Agency, has expanded its operations to the North American market, following a significant increase in client demand. The client list of BNZSA is more than 100 including many of the world’s leading IT vendors. billion client revenue pipelines.

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Demand Generation Agencies Advertising Agencies Paid Search Agency High Quality Lead 52

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We

Top of Funnel 106

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

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Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Step One: People.

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Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

MARCH 11, 2014

Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work. So what is the answer?

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Work Management Marketing Management CMS Development Planning 100

Walker Sands

JULY 13, 2022

In his role as president, Andrew now leads the agency’s service teams across all of Walker Sands’ core functions including public relations, branding, creative services, demand generation, marketing strategy and web.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Public Relations PR 52

The Point

AUGUST 29, 2013

By way of reference, in their “ 2013 ON24 Webinar Benchmarks Report ,” Webinar and virtual event platform company ON24 reported findings based on a study of more than 2,300 Webinar events, and claim that starting email promotions more than seven days prior to an event increases the size of the audience by up to 36%. .

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Webinar Metrics Promotion Advertising Benchmark Demand Generation 100

Valasys

APRIL 13, 2021

The intent, predictive, and account engagement data of 6sense will combine with the buyer experience and sales orchestration capabilities of Folloze. The modern digital-first buyers want to be treated as partners and not as campaign targets. By amassing and deploying these insights Folloze executes micro-targeted omnichannel campaigns.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Crimson Marketing

JULY 26, 2013

Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

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Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. Savvy Demand Generation is Driving Change. In 2013, about 60% of questions asked via Facebook received a response from the brand . At the close of 2013, inbound teams planned to hire an average of 9.3 Website Conversion. people .

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Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. This is starting to happen but there is still a huge demand for experienced marketers in Australia. Q: Biggest demand generation challenge? Q: Which courses are in high demand?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Walker Sands

MARCH 23, 2021

Payal Pathak , Vice President of PR – Since joining Walker Sands in 2013, Payal has grown alongside the PR department to now manage a team of 15 talented PR and media relations professionals while producing award-winning work recognized by the Publicity Club of Chicago and the Public Relations Society of America.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

Sales Engine

DECEMBER 6, 2016

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems. But when it comes to closing the loop, it falls apart. #4

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Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

ANNUITAS

MAY 31, 2016

*This post first ran June 25, 2013 on ANNUITAS.com. We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic … the list goes on. B2B marketers have a love affair with the funnel. You would be hard pressed to sit through any marketing conference and not hear about the funnel.

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Top of Funnel Digital Marketing Funnels Marketing Funnels B2B Sales 100

ViewPoint

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events. Well worth the fee.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

PureB2B

JUNE 28, 2017

The Business Journal along with accounting firm and Fast 50 partner, Withum, parsed the data to assemble the rankings. To be considered, firms must be headquartered in Massachusetts with a revenue of at least $500,000 in 2013, and $1 million in 2016. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

Customer Experience Matrix

FEBRUARY 4, 2014

But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report'

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

ANNUITAS

JULY 10, 2013

August 22, 2013 – Executive Breakfast Marketing as a Perpetual Revenue Center at the Fairmont Copley Plaza.

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Cost per Lead Lead Ranking Demand Generation B2B Sales 100

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. 5% ad revenue market share in 2013. This allows for some of the most precise targeting found on any social advertising platform.

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Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. For the top performers listed above, it would seem they have viewed their IT teams as another avenue to achieving success. Blog alignment CIO CMO Demand Generation Strategy marketing automation Scott Brinker technology landscape'

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CMO Case Studies Demand Generation Marketing Automation 100

Customer Experience Matrix

AUGUST 28, 2014

Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls. The company was founded in 2013 and released early versions of its product that same year. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Walker Sands

MARCH 22, 2022

Payal Pathak , Senior Vice President of PR: Since joining Walker Sands in 2013, Payal has steadily risen in the ranks of the PR department by leading some of the agency’s largest and most complex PR engagements, building the agency’s executive media training program and growing a team of 20 talented PR and media relations professionals.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Customer Experience Matrix

OCTOBER 15, 2013

The BtoB survey does show that strong and complete adoption have increased considerably from 2012 to 2013, which is good news. marketing software demand generation systems marketing automation benefits marketing automation user satisfaction marketing automation adoption marketing automation systems marketing cloud'

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Marketing Automation Services Marketing Automation Automation BtoB 120

PureB2B

SEPTEMBER 19, 2017

Enterprises included on this prestigious list have experienced rapid expansion between the years of 2013 and 2016. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

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Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Martech

MAY 11, 2022

When UA was conceived in 2013, data privacy laws and browser privacy regulations were nowhere as stringent as they are today. Rizzo continued by explaining that the impact of GA4 will be felt by marketing operations, demand generation, sales and senior leadership, to name a few. So, why the change?

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Marketing Analytics Tools Allocation Privacy Marketing Automation Services 67

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Now, apparently, the pendulum has swung again.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

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