Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. lots of new vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Valasys

MARCH 30, 2021

MADRID, 29th of March 2021, BNZSA, a leading European B2B IT Marketing Agency, has expanded its operations to the North American market, following a significant increase in client demand. The client list of BNZSA is more than 100 including many of the world’s leading IT vendors. billion client revenue pipelines.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency High Quality Lead 52

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ANNUITAS

MARCH 11, 2014

Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work. So what is the answer?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Data is also the lifeblood of the greatest technological innovations of our times. It’s also mind-numbingly boring.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

ANNUITAS

JULY 14, 2015

85% stated they wanted a vendor with knowledge of their industry. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It means that our demand generation programs always have a sense of “what’s next” in terms of content.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

KoMarketing Associates

MAY 28, 2015

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. For millennials, 87% agree with the statement that their smartphone never leaves their side, day or night. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

AUGUST 27, 2015

85% stated they wanted a vendor with knowledge of their industry. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. It means that our demand generation programs always have a sense of “what’s next” in terms of content.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement?

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement).

Statistics 100

Statistics Banner Ads Stats Sample 100

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. . million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Leadspace

OCTOBER 16, 2017

Take Artificial Intelligence (AI)—a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Data is also the lifeblood of the greatest technological innovations of our times. It’s also mind-numbingly boring.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

SugarCRM

MARCH 15, 2013

March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Attendees to Convergence 2013 should visit the booth to be scanned for entry into the Gold Bar giveaway as well as have an opportunity to preview the new version release of SalesFUSION for Dynamics CRM.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

SmartBug Media

MARCH 19, 2020

Your videos can be shot simply with your phone or elaborate productions by an outside vendor. In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If cable providers can give us on-demand video, then surely you can do the same with your content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

LEADership

SEPTEMBER 19, 2013

Part 2 – The Definitive B2B Lead Generation Checklist. Eiji Toyoda (past president of Toyota Motor Corporation (1967-1982), and Toyota’s chairman and advisor until his passing on September 17, 2013) was a game-changer in many ways. And most of all, time is of the essence—buyers expect and demand responsiveness.

Paid Content 40

Paid Content Marketing Management Paid Search Agency Mobile Advertising 40

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. percent, using 6sense it can target a specific population and achiee results of 30 percent or greater.”. Still, here I go again….

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World was founded by Social Media Examiner in 2013.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Bound360

DECEMBER 4, 2017

Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. Amy’s team segments and serves content to their target audiences based on the industry. She’s the Director of Demand Generation at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

SnapApp

AUGUST 1, 2017

he demands. . . So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation is such a broad topic.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. Target customers. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. The vendor says that between 3,000 and 5,000 clients use SimplyCast 360. Although this approach is popular, there are others.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. Even with a constant conversion rate, you generate more net leads.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman. Unsubstantiated?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman. Unsubstantiated?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. As recently posted on LinkedIn By Dan Ziman. Unsubstantiated?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

SpotMe Blog

MAY 4, 2021

Plus, you can use these sophisticated tracking tools to understand how to better target content in the future. Marketing and social media topics include authentic engagement, emerging platforms, audience targeting, crisis control, budget management, and more. Want to create your own on-demand event content? Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. That said, even in 2013 (when this post was written), more than 90% of B2B buyers started their purchasing cycle by looking for solutions and suppliers on the Internet.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. At Marketo, we’ve hired vendors from the website Fiverr to create short jingles about new content pieces or products. Demand Generation'

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Target customers. SMS campaigns reach customers quickly with personalized, targeted messages. Target customers. Click here to download!

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Metadata

MARCH 18, 2021

People didn’t have that in 2013. And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.” If you’re looking for one, what are the vendors that you’ve considered?”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

LEADership

AUGUST 20, 2013

The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Here is a good summary of recent changes to Google’s Panda and Penguin Updates in 2013. Feel free to add to the list above and do leave me a comment below.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40