Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

APRIL 9, 2014

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. B2B and B2C marketers have different requirements.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

LEADership

MAY 26, 2015

Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito! The diversity of scenarios across the full B2B marketing spectrum is clearly evident. So what are the most common reasons your marketing automation may be failing to deliver?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. The Significance of Content Marketing. Focus on Customer Experience. channel or product-focused).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

SmartBug Media

MARCH 11, 2021

For example, perhaps a visitor has just downloaded a vendor comparison on your website. You now know that visitor is considering your services. With this in mind, your thank you page could include a form to sign up for a free demo or perhaps an upcoming webinar that discusses next steps for choosing a vendor.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ANNUITAS

MARCH 11, 2014

In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. Modern marketing is a data driven activity.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. It tells us what personas are most relevant and whether contacts that align to these personas exist in CRM or marketing automation (MAP).

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Digilant

FEBRUARY 14, 2019

Marketers are rejoicing at being part of the information age, where not every channel operates in it’s own silo and we don’t need to hire an expert to do the smallest things, like change copy on a webpage or set-up a marketing automation campaign. Get smarter with your data by building a marketing technology roadmap.

Advertising Agencies 56

Advertising Agencies Marketing Automation Services Branding Brand Identity 56

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. Experienced with Marketing Automation: Vendor Audit.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Content marketing.

Statistics 100

Statistics Banner Ads Stats Sample 100

Adobe Experience Cloud Blog

OCTOBER 1, 2013

billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. However, many marketers today still have a limited view of mobile. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Content loading. Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Strategic-IC

JANUARY 18, 2019

If we're looking at 2018, so maybe going back five years to 2013, I think some of the shifts we've seen are probably common across many sectors and industries. And also, which vendors or potential vendors in the case of Learnlight are companies that can actually provide them with information that can answer some of these challenges.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. Marketo: What is your number one tip for businesses who are struggling to find content ideas? Handley: Sure.

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Customer Experience Matrix

DECEMBER 26, 2014

You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”. But they do go far enough beyond standard marketing automation to justify a different label.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. I think the answer is: probably not.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 22, 2015

Like other tag management vendors, Tealium recognized several years ago that its core competency at capturing customer behavior could be applied to build unified customer profiles. This meant it could serve as a Customer Data Platform to support many other marketing applications. Let’s step back a bit. data storage is extensive.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Bound360

DECEMBER 4, 2017

Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

accelerate agency

MARCH 29, 2023

There’s a widespread need for new SaaS ideas and solutions to fill existing and emerging gaps in B2B service provision. With the right idea in place, it’s possible to develop a SaaS service that will deliver high returns on your investment in a relatively short period of time. If you haven’t considered it before, it’s worth looking at.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

chiefmartech

FEBRUARY 19, 2018

I had a little nerdy fun along the way with, “ You might be a marketing technologist if… ” and a more serious debate about “shadow marketing” being worse than “shadow IT” By 2013, the term was increasingly popular. This is the most loved and hated content I’ve ever created.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

chiefmartech

SEPTEMBER 15, 2015

Since he recently made the transition from Kimberly Clark to Healthgrades, a shift from a “marketing” role to a “digital” one, I thought it would be a good time to do another Q&A with him, to learn how his perspective has continued to evolve. What could marketing technology vendors do to better help you?

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

ClickZ

JUNE 25, 2020

Over the past 30 years, digital asset management (DAM) solutions have evolved from a simple creative library for niche publishing companies, to a dynamic tool that impacts every team across the enterprise today. With AI-enabled DAMs, automation and intuitive UIs help brands keep a competitive edge in a changing digital landscape.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

markempa

AUGUST 26, 2013

For example, if you were a customer just starting to consider buying a marketing automation solution, what would you enter into a lead form about your timeline to buy or your budget? Early on, you probably aren’t sure you will buy a marketing automation system. Budget for the software? You’ve got a short list.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking High Quality Lead Marketing Management 120

Webbiquity

FEBRUARY 10, 2015

Though most customer service requests (40%) still come through call centers, 18% now originate via email and 13% through “eService” (web, social and chat). Customer service requests through that eService channel are expected to grow 53% in the coming year. billion) than they did for broadcast television in 2013.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

SpotMe Blog

MAY 4, 2021

Virtual attendees can register , pay for their ticket, and hop on from wherever they are in the world, engaging in content digitally and enjoying all aspects of the conference in an online format. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. How far can you extend your reach?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52