Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

LeadSquared

OCTOBER 23, 2016

You can also try Facebook depending on your audience. For more insights on viral video marketing, watch this webinar.). But, unfortunately, Facebook and other social media portals don’t really let you know if people have ‘seen’ the post. Facebook: 5. What is the difference between boosted posts and ads on Facebook?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Adobe Experience Cloud Blog

JANUARY 8, 2015

It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. Quizzes Are Constantly Going Viral. Why Quizzes Are Irresistible.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. We have seen some amazing ideas come out of the Kickstarter community and thought this was the optimal avenue to try it ourselves. July 26, 2013: Three days post-honeymoon, John''s ring is misplaced.

Campaigns 28

Campaigns Outreach Press Communities 28

LEADership

SEPTEMBER 5, 2013

I took to Facebook to sing their praises; that’s not something I would do very often—I just don’t have the time. – Hubspot’s 2013 Inbound Marketing Report. We stayed at The Chatwal, New York and it was a wonderful experience. It was not decadent but the simply stated elegance and comfort would make me go back again for sure.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Hubspot

FEBRUARY 19, 2018

The video of his speech went viral, encouraging McRaven to write a book based on those same principles, as well as additional stories from his naval career. In other words, how can you authentically fit in to a group or community if you’re not being your true self? Our culture today doesn’t make “belonging” easy.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.” 2) Small Business Saturday. Brand: American Express. Brand: Dove.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Convince & Convert

AUGUST 2, 2012

” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. Jeremiah, why is this happening?

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

NOVEMBER 11, 2015

Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. has been named as the number one viral marketing campaign of all time [by Ad Age].". Here's Tom blending a Facebook request: Justin Bieber. The video earned 2.8

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. Through these standout actions, Uber has ingratiated itself in the local community, spread brand awareness, and grown significantly as a result. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Single Grain

OCTOBER 23, 2023

I was getting a bit frustrated dealing with everybody over Facebook messenger and email. With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content.

Social Media 98

Social Media Media eCommerce Verticals 98

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Enhances customer lifetime value (CLV).

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Marketing Insider Group

JANUARY 21, 2014

And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. I recently asked my own social media followers “what was the best content of 2013?” It is not about “going viral.” All of the responses pointed to videos.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Biznology

AUGUST 20, 2013

Instead, you’ll probably need to spend money on Twitter and Facebook advertising if you want to earn easy Likes and followers; otherwise, you can cross-promote your social media properties across all aspects of your company, making sure that your multiple social media profiles are fully-integrated into the rest of your brand.

Paid Content 80

Paid Content Google Digg De-duplication 80

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 6 social media network updates that you missed by iMedia Connection.

Social Media 100

Social Media Social Marketing Work Management Media 100

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Plus, it's a community-driven movement, tapping into people's desire to be a part of something bigger than themselves. 1) UGG Boots.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Less than half view social media as important for supplier/partner engagement. (

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Less than half view social media as important for supplier/partner engagement. (

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

MAY 29, 2013

A 2013 Study from NM Insight accurately highlights this sea change. Depending on your volume of activity, it can be hard to catch every single inquiry, but as community managers, we should be striving for a 100% connect rate. 5) Reach and Virality: Has social media helped us grow our reach? Number five is a tricky one.

Social Media 28

Social Media Media Allocation Work Management 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Single Grain

APRIL 28, 2020

MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts… the list goes on. 1) Mobile Monkey. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. It keeps you in the spotlight when stories go viral. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Each signal is an indication to search engines that your content is high-quality and deserves to appear highly in search results. Individualized Results.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

APRIL 27, 2016

Because they found it was an even better way to showcase their radical approach to transparency than other social networks like Facebook. Facebook is a spot for updating our community and having one on one conversations," read the post. Why did they love it so much? But Snapchat is completely different. 4) Gatorade.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Content Standard

FEBRUARY 13, 2019

A video featuring the Democratic New York representative dancing went viral just as the new year was kicking off, and right when the congresswoman was in the process of being sworn in. ” Hundreds of BU students and alumni also came out in favor of the video, sharing it on Facebook with the #ProudtoBU hashtag. Coincidental?

Education 56

Education Video Marketing Paid Search Agency Viral Marketing 56

Content Standard

SEPTEMBER 25, 2020

Alicia Garza originated the phrase Black Lives Matter in her viral Facebook post from July 2013. Many brands have taken the hint, and as they come out in support of Black Lives Matter, they’re also overhauling their diversity and inclusion efforts to create better spaces for their employees and their communities.

Social Marketing 87

Social Marketing Paid Search Agency Content Marketing Planning 87

Hubspot

DECEMBER 30, 2012

2012 is wrapping up, and 2013 is cruising in, full speed ahead! But we also know that coming up with your 2013 marketing plan -- including your strategy, goals, and schedule -- is way easier said than done. The original video was catchy, hilarious, and easy to parody, which is why it went completely viral. What do you say?

Privacy Policies 28

Privacy Policies Activities Planning Privacy 28

Hubspot

AUGUST 25, 2014

In 2013, the Pew Research Center’s Internet Project performed a study to learn which social networking platforms were the most popular. In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Does this mean that Facebook audiences are more negative, or Pinterest more positive?

Social Media 28

Social Media Media Viral Marketing Network Marketing 28

Hubspot

FEBRUARY 19, 2015

Co-founder, Preston Rutherford (incredibly, his real name), told BuzzFeed “that in the first seven months of 2013, the company more than doubled its 2012 revenues (an increase of 220%). Similarly, the first half of 2013 saw an 804% revenue growth over the same period in 2012.”. Squatty Potty has over 21,000 likes on Facebook and 4.5

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28

Litmus

AUGUST 16, 2019

And we were just discussing before recording that, if we’re going way back, he was one of the first speakers at the very first Litmus conference—The Email Design Conference—all the way back in 2013. I so appreciate it and 2013. Is it possible that it was 2013? [00:00:40.130] So welcome to the podcast, Dan. [00:00:34.320]

Newsletter 42

Newsletter Email Marketing Click Rate Google 42