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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Share Images on Twitter: Increase Retweets by 150%. Since Twitter announced inline images , we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. We often do this on Twitter as well.

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The Ultimate Guide to Attending INBOUND 2013

Hubspot

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Think about your goals for the rest of 2013 and even into 2014. 2) Purchasing Your Tickets.

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8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

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Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. For example, according to our Science of Email Marketing Report , including the first names of recipients in marketing emails increased clickthrough rates from 5.8%

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. I have a blog, an email list, plus a Facebook and Twitter page. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

Did you know that Twitter was launched less than 10 years ago? billion in 2013. Let’s say that your business has 1,000 followers on Twitter. Keeping in mind that the average Twitter user has 208 followers, that means that 10,400 individuals would have had the opportunity to see your tweet. Source: Business Insider.