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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. I have a blog, an email list, plus a Facebook and Twitter page. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. AdWords ad extensions, such as sitelinks, make your ads bigger with more places to click, so they increase CTR at no extra cost. You can follow him on Twitter and Google+. Write better ad text.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. DM: Direct Mail, or Direct Message (Twitter).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. 15) Clickthrough Rate (CTR). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. The news feed on Twitter is called Timeline.