Remove 2013 Remove Clickthrough Remove Cost Per Click Remove Twitter
article thumbnail

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) A Quality Score of 6 was previously below average, and increased your CPC by 16.7%.

article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC).

article thumbnail

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond.