Strategic-IC

FEBRUARY 20, 2018

Everything you need to know about LinkedIn sponsored InMail, Account Based Marketing - and using the two together. If you’ve ever used LinkedIn InMail, you’ll know that InMails are essentially personal messages that you can send to your connections - a little like an email. Everybody likes social support. What are Sponsored InMails?

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

accelerate agency

FEBRUARY 14, 2023

There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4% Studies show a direct link between large marketing budgets and success. This research dates back to 2013 but still holds firm today. Take a look at our client case studies for more on this.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4% Studies show a direct link between large marketing budgets and success. This research dates back to 2013 but still holds firm today. Take a look at our client case studies for more on this.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hinge Marketing

AUGUST 1, 2014

Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. Repurpose Case Studies for Video. Sometimes lengthy case studies can be overwhelming. An alternative approach to the written case study is repurposing your existing case studies for online video content.

Video Marketing 48

Video Marketing Service Case Studies Case Study 48

Vidyard

OCTOBER 7, 2013

If you can build a video library of how-to content, not only will you help your SEO (ranking for frequently asked questions), but you’ll also be top of mind with customers and you’ll free up your support staff with video as your first line of case deflection.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Marketing Insider Group

JANUARY 6, 2020

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

EveryoneSocial

JUNE 20, 2017

Yet, get them even more involved by encouraging online reviews, involve customers in case studies, guest blogging, or whatever can drive the conversations outside of the company internally. Yet, those shares are responsible for driving a 30% increase in the total engagement a company sees ( LinkedIn ).

Brand Identity 81

Brand Identity Branding Buyer Personas Business 81

SugarCRM

DECEMBER 11, 2013

Case Studies. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

LEADership

NOVEMBER 1, 2013

In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. What’s more, 73% of B2B companies in the Content Marketing Institute study admit to increasing their content marketing from last year; 42% believe content marketing has been an effective route. Case studies – 73%. Videos – 73%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Contently

JUNE 13, 2016

Near the end of 2013, Google penalized the company for some shady SEO practices. Overall, the company seemed to be a case study of tech startup irreverence, p **g off everybody from Warren Buffet to Mark Zuckerberg to Jay Z. Twitter and LinkedIn have hundreds of millions. Genius deserves a lot of the blame for that.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Twitter, Facebook, Linkedin, etc. GoPro repeated the feat in 2013, increasing marketing costs by only $41,000, but making $28 million more in net income. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

NOVEMBER 14, 2016

One study from BrightEdge found that organic search holds a 51% share among traffic sources. In 2013, Content Marketing Institute founder Joe Pulizzi had committed to publishing another book, Epic Content Marketing , but he struggled to find time to write it. LinkedIn Pulse posts. Improved Organic Visibility. Posts on Medium.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

EveryoneSocial

FEBRUARY 4, 2020

As you may be aware, we had some big news in the world of employee advocacy last week: LinkedIn is shutting down their Elevate employee advocacy product by December of this year. In LinkedIn’s announcement they mention that they plan to build some Elevate functionality into Company Pages (more on that below). Trigger warning!

Linkedin 83

Linkedin Work Management Paid Search Agency Case Study 83

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. Joe focused more on the theory of content marketing and I did most of the interviews and case studies.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

LeadSquared

MAY 20, 2015

In which case, it would go viral. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Video marketing can really help you cut through the clutter in that case. I will take an example from Google’s case study itself. YouTube Ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MAY 22, 2013

Allow me to try to make the case for you (and feel free to co-opt any of this if you''d like to make this case for a 22%-er yourself.). In 2013 , 43% of surveyed marketers said they had found a customer through LinkedIn. Similarly , 56% of B2B marketers plan to increase their social media spend in 2013.

Social Media 28

Social Media B2B Sales Domain Case Studies 28

Content Standard

JUNE 23, 2016

SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. LinkedIn’s direct publishing platform and Flipboard curation as a way to increase referral traffic. According to a StoryUP case study, the average percentage viewed was 28.81

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Optinmonster

NOVEMBER 27, 2023

This lead magnet includes over 600 of their best subject lines from 2013-2020. BONUS : Check out this case study on how DigitalMarketer boosted conversions with OptinMonster ! The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one.

Copywriting 108

Copywriting Template Work Management Marketing Management 108

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Biznology

JUNE 6, 2017

That’s eight articles since 2013. SocialOomph Supports More than Twitter: While Twitter is the most profoundly useful platform for SocialOomph, autoposting is operationalized for Twitter , Facebook , Pinterest , LinkedIn , RSS Feed , Blog , and even the Plurk zombie. Why, you ask? Semi-Auto Follow-Back.

Marketing Automation Services 133

Marketing Automation Services RSS Twitter Deep Linking 133

Hubspot

AUGUST 29, 2018

But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller. If you'd like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. So what should your LinkedIn profile look like? LinkedIn URL.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Linkedin Template 101

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. Cyber attacks became a pillar in mainstream media following data breaches at companies like Target (2013), Home Depot (2014), and Anthem (2015). Case Studies. The long-term outcomes.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Hubspot

MARCH 21, 2013

We've all been there -- at an event (maybe INBOUND 2013 , wink wink), unsure of what to do with yourself or what you're supposed to bring back to your boss to justify his or her expenditure on your flight, ticket, and hotel room. LinkedIn Events is a great tool for this, as is Twitter if you perform a hashtag or keyword search for the event.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

KEO Marketing

JUNE 26, 2017

The Top 20 Social Media and Top Web Design Firms awards (2013-2016) and top Interactive Marketing Firm Awards (2013-2015) from the Phoenix Business Journal. The case studies cover many different types of B2B clients and campaigns, proving that KEO Marketing has an extensive range of experience working with any and all industries.

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0

Single Grain

APRIL 25, 2022

Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. books are too thin and used as lead gen to upsell bigger digital marketing books or training courses, but that is not the case with this one. By Ian Brodie, 2013. Read a Twitter case study white paper.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

DivvyHQ

MAY 1, 2019

As he held a steaming bag of Frito’s laden with chili and sharp cheddar cheese back in 2013 Bourdain remarked, “It feels like you’re holding warm crap in a bag. A 2016 Demand Gen study reported that 96% of B2B prospects want content from industry thought leaders to inform their decisions. The Economic Case. The Industry Voice.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Single Grain

MARCH 4, 2022

Reviews and Case Studies. Client case studies are also a great source to check any agency's expertise. You should read a potential marketing agency's relevant case studies related to your industry to understand how they helped brands achieve phenomenal growth. Industry Experience. 6) Ignite Visibility.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Webbiquity

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. Followers value images, videos, and case studies as the most valued content from brands on social media. 90% of companies now use social media for business purposes – up from 60% in 2013. NBC News ).

Social Media 100

Social Media Stats Media Emarketing 100

nDash

MARCH 6, 2021

In 2013, I left my full-time marketing job to become a freelance writer, despite not having any active or prospective clients. From a Tweet to an Instagram post to a Facebook page to a LinkedIn blog, these platforms are a collection of thought leadership, up-to-date trends and fun interactions between people and brands. .

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Work Management Content 52

Hinge Marketing

MARCH 7, 2014

New Research Study: How Professional Services Buyers Check You Out. These questions and more are answered in a new research study Beyond Referrals: How Today’s Buyers Check You Out. These questions and more are answered in a new research study Beyond Referrals: How Today’s Buyers Check You Out.

Case Studies 48

Case Studies Top of Funnel Ideal Customer Profiles Linkedin 48

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 52 Unique Ways to Create Social Media Magic by Rebekah Radice.

Social Media 100

Social Media Social Marketing Work Management Media 100