markempa

APRIL 6, 2015

Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. SEO drives traffic, but email drives conversions. e-Strategy Trends ). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

6sense

OCTOBER 22, 2021

They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Northwestern University’s Spiegel Research Center found that an online review can increase a company’s conversion rate by as much as 270%.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors. Company models score each company’s likelihood to buy from the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. But, I wonder how easily they can create highly relevant emails when only 15% reported they have dedicated resources to produce content for each stage of the buying process, as you can see in the below chart.

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. Dynamic content optimizes the conversions through the use of relevant & precognitive marketing technics.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

ViewPoint

OCTOBER 11, 2012

That just clearly signals from a sales perspective B2B salespeople still have not adapted to the new buying environment that we live in. Commenting on the complete alignment across the organization, he notes, “Never once did we start the conversation with how are we going to get you guys to get along.

Demand 120

Demand Process Work Management Marketing Management 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Marketing Insider Group

MAY 21, 2015

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. For the savvy business owner, the first step is research—which is why I dove into the tech support vertical to find 9 diverse examples we can learn from.

Paid Search Agency 100

Paid Search Agency Social Media Companies Media 100

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. The first human interaction with these researchers is likely to be over the phone, in a lead development role.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Customers have changed the way that they buy, and therefore we need to change the way we sell. VOC research drove the new navigation, site structure, information architecture, search and content, down to product nomenclature.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

JUNE 19, 2014

Nowadays we have seen the whole conversation shift from identifying the touch-points to understanding and participating in talk-points. Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. By 2018, global mobile ad spending is projected to reach $94.91

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Convince & Convert

MAY 17, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. How does it shape everything, from the products we buy to the services that we use to the behaviors we engage in? Not surprisingly, useful information was a huge driver of whether or not people shared the content. Four Your Information.

Social Media 162

Social Media Media Viral Marketing Skype 162

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. But I might spend some time researching it and writing a book about it. I don’t think we will know how this shakes out in 2016.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

Personalization 100

Personalization Brand Identity Branding Planning 100

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Ideal registration to conversion data was shared. That we can attest to. Most registrants registered within seven days of the event, with many on the actual day of the event.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Marketing Insider Group

JANUARY 28, 2015

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. So I suggest having a really open and honest conversation with your brand and legal team. Content is the fuel that ignites those conversations. It is your “authors” speaking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

JANUARY 8, 2016

The team from MECLABS Institute (parent research organization of MarketingExperiments and MarketingSherpa) will pick the top three or four entries that we think have the most effective copy, and test them on a real audience pulled from Consumer Reports’ email lists. Since 2013, we have grown from $800,000 a year to looking at over $2.7M

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

Hinge Marketing

JUNE 4, 2014

In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey. Endless meetings occur to discuss and debate the best way to increase those hit rates, and most of those conversations revolve around “the quality of their firm’s “go-no-go” process.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

Content Standard

JANUARY 23, 2018

“Create strong content that makes sense within the context of the goal—what you want your customer to get to—that action step, whether it’s opening an account, buying a certain product, or giving an email address,” Lorenzo says. Smart move, considering the loyal audience each big-name brings to the conversation.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Standard

DECEMBER 1, 2014

According to the Customer Journey Poll from SAP SE , 69 percent of respondents like personalized information about a brand’s product, and one-third of respondents hold “shared values” as a top reason they are loyal to a brand.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

The ROI Guy

AUGUST 31, 2013

While sales reps and consultants can be armed with tools to deliver business case conversation and quantify the better business value and lower TCO of your solutions. Click here for more information. Source: UBM Tech’s 2013 IT Buying Triggers – HowTech Purchases Are Ignited.

Thought Leadership 40

Thought Leadership Case Studies Vendors ROI 40

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. The modern B2B buyer does a huge amount of research during their purchase process. Assessments give marketers the opportunity to support their prospect’s research process with personalized recommendations. .

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

DECEMBER 15, 2015

Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are scrambling to get the last deals in before year’s end. But content creation struggled to keep up, with Outbrain research showing relatively little growth in content output in that time period. It’s a hectic time!

B2B Marketing 54

B2B Marketing Paid Search Agency Campaigns Planning 54

Outbrain

SEPTEMBER 23, 2019

In 2013, Google reported that 90% of people use multiple devices each day. If a marketer wanted to get your maximum attention, that means he’d have to target all your devices and social media platforms with the relevant information. Research states that most people require five to seven impressions to remember a brand.

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

Hubspot

JULY 7, 2017

See who responds to each experiment and how, and it could inform your video marketing strategy. So, we’ll say it again: Write down your ideas for cool things to do, and present them at your next marketing conversation with a plan for implementing them. 2) Dollar Shave Club: "Our Blades Are F ing Great". 4) TrueMoveH: "Giving".

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Adobe Experience Cloud Blog

MARCH 28, 2014

A full list of sponsors is available on our event website, so do some research ahead of time. Social media marketing – A social media platform will automate features such as posting, listening, and engagement, and provide information on the ROI of your social programs. Plan Ahead. Experienced with Marketing Automation: Vendor Audit.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

OCTOBER 26, 2015

I buy Starbucks coffee every morning because my friends buy Starbucks coffee every morning. I also buy Chobani yogurt every morning because…you guessed it, that’s what all the cool kids do. <! This same hesitation applies to the products we buy and the services we use. The sass is for emphasis…).

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

I buy Starbucks coffee every morning because my friends buy Starbucks coffee every morning. I also buy Chobani yogurt every morning because…you guessed it, that’s what all the cool kids do. <! This same hesitation applies to the products we buy and the services we use. The sass is for emphasis…).

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. 74% of consumers use social media to make a buying decision.

Social Media 95

Social Media Media Business Social Networks 95

LeadSquared

MAY 20, 2015

Once upon a time information was scarce, and communication sacred. Kids went to the library to research their projects, and people waited for letters to arrive. Time warp, snap, cut to today, and we are in the age of information deluge, and perpetual distraction. In which case, it would go viral.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. When creating a search strategy, it’s important to know where to focus your time and money to get the best results and drive conversions. Assign Page Values.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42