KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JANUARY 2, 2013

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Marketing Charts ). B2B Lead Blog ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

FEBRUARY 1, 2018

ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets. Many marketers invest in Account-Based Advertising and then think they are doing ABM, but in reality, they’ve only taken one step to getting ABM off the ground.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. How are you planning on promoting your event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? And how much is the content marketing industry actually worth according to marketing budgets? The Content Marketing Investment Build Up. CrunchBase.

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Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 150+ Tweetable Stats About the Current State of Inbound Marketing.

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Cost per Lead Stats Inbound Marketing Allocation 28

Crimson Marketing

DECEMBER 18, 2013

Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years.

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KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

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Budget Programs Marketing Report B2B Marketing Research 120

Contently

MAY 3, 2017

While the company is often assumed to be a luxury auto-manufacturer, the Gigafactory is the manifestation of Musk’s mass-market vision. In a 2006 blog post , Musk revealed his secret plan to “Build a sports car/ Use that money to build an affordable car / Use that money to build an even more affordable car.”

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

ConvertKit

OCTOBER 21, 2020

What’s worse: much of the advice and newsletter examples out there are only applicable to brands—brands with dedicated design teams, professional copywriters, and far bigger marketing budgets. Well, the truth is you can launch an email newsletter and start building your community —even without a fancy marketing team.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

KoMarketing Associates

OCTOBER 30, 2012

Gail Goodman, CEO of Constant Contact , recommends brewing up some off-season excitement around your seasonal business, including promoting customer success stories on your company blog or via social media and pushing out valuable content that engages customers year-round. So follow Kitty’s lead and get those seasonal deals out early.

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Planning Marketing Budget BtoB Word of Mouth 120

Digilant

JANUARY 22, 2019

But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event. From the blackout of 2013 to “ Left Shark” in 2015 , advertisers and media buyers took to social media, releasing timely content that achieved immediate consumer interest.” About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Contently

APRIL 28, 2016

According to The Content Marketing Institute , 88 percent of U.K. marketers have plans to produce more content in 2016 than they did in 2015, with 66 percent increasing their budget to do so. and last year, it took the top spot in the women’s lifestyle magazine market again. Over-fifties in the U.K.

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Class Paid Search Agency Companies Allocation 60

NuSpark Consulting

JULY 13, 2016

While more B2B companies are allocating marketing budget to social media, nurturing is still viewed primarily as a function of sales. The old marketing mantra “Be where your customers are,” takes on a new meaning in social channels. Social Nurturing Isn’t Just a Job for Sales. An Omni-channel Approach to Nurturing.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

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Marketing Report Trends B2B Marketing Allocation 120

Hubspot

DECEMBER 12, 2013

If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. — simon penson (@simonpenson) November 27, 2013. This figure increases to 64% when looking at the UK.

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Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

FEBRUARY 18, 2013

Native advertising can, in its most popular format, take the form of a sponsored blog post or article. Because without inbound marketing strategies in place, there can be no effective use of native advertising. The role of content creation is integral to inbound marketing success. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

APRIL 30, 2013

So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S.

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Stats Social Media Social Marketing Media 28

nDash

DECEMBER 2, 2020

I write for tech and marketing companies, while I played my trade in the journalism B2B trade in my earlier years. In 2013, I left a six year stint as a business development manager in the construction industry before leaving to study a creative writing degree, followed by a journalism masters. Design engineering . Aerospace .

Marketing Budget 52

Marketing Budget Marketing Budget Creation CMS Development Budget Programs 52

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

MAY 16, 2013

The report provides 10 amazing insights compiled with the help of the marketing community in Europe. We''ve also accompanied each insight with lots of information to help you improve your own inbound strategy in 2013 and beyond. The growth of inbound marketing in Europe is identical to the U.S. marketers for their team in 2013.

Inbound Marketing 28

Inbound Marketing Marketing Report Marketing Budget Planning 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. But, how do you sell a dream on a small business’s marketing budget.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

QuanticMind

NOVEMBER 16, 2016

“CMOs now spend approximately 15% to 20% of their budget on technology.” ” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Every individual marketing channel is its own constantly-changing ecosystem with its own rules of engagement! In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Drive Budget Planning with the “IT Hierarchy of Ne.

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ROI Enterprise Management Marketing Budget Budget Programs 40

Content Standard

OCTOBER 26, 2015

In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketing and communication professionals worldwide said they planned to launch at least one program involving influencers in the next 12 months. Forty-five percent of surveyed marketers said it was a top objective this year, compared to 16 percent in 2013.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics. 15 Strategies To Get More Shares For Your Content by Marketing Land.

Social Media 100

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Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. Social Media Marketing Guides, Strategies and Tactics. 15 Strategies To Get More Shares For Your Content by Marketing Land.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Adobe Experience Cloud Blog

JUNE 24, 2013

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. The rise of content marketing. What Hasn’t Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification. That number will rise in 2016.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Optinmonster

JULY 10, 2020

Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation. But at the heart of OptinMonster, our goal has consistently been to level the playing field for small and medium-sized companies that don’t have the same marketing budgets as larger businesses. Shutterstock.

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Case Studies Case Study Work Management Studies 88

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. First, a well-designed broadcast email program makes sense because you will always have email messages that you should send to everyone on your list. Don’t ignore it.

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Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Blogging Statistics. Blogging Statistics . . #1.

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Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

JUNE 5, 2014

presentation to blog post ). The people who read your blog may not be the same ones who listen to your conference presentation. Repurposing a presentation into a blog post suddenly expands the reach of your content significantly. Reduce content creation time. Stretch marketing budgets.

Marketing Budget Creation 80

Marketing Budget Creation Content Marketing Content Budget Programs 80

Webbiquity

JANUARY 4, 2022

Both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Before the pandemic, they were just not designed to do that. The Founder Interview Series #31: Taylor McKnight, Emamo.

Enterprise Management 338

Enterprise Management Work Management Marketing Management Marketing Automation Services 338