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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. B2B Lead Blog ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

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Content Marketing in 2023: 35 Stats You Should Know

ClearVoice

Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them.

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Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

of all online ad revenue in 2013 ($3.17 billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% 5% ad revenue market share in 2013. Demand Generation Search Engine Marketing Blog Social Media Strategies' Let’s take a step back, however.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

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