KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. 64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices. In the B2B marketing space, LinkedIn is the most effective social media platform.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. 2013 Jake Wade Award. Transparent volume stats for nearly every asset & exchange. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Marketing Insider Group

MAY 19, 2014

National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. Social media sharing has doubled from 2011 to 2013. According to the National Center for Biotechnology Information , at the U.S.

Social Media 100

Social Media Mobile Advertising Media Stats 100

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Click here for part 1 & part 2.).

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.”

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Hubspot

APRIL 30, 2013

So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. 18 Brand-Spanking New Social Media Marketing Stats. 1) 27% of total U.S.

Stats 28

Stats Social Media Social Marketing Media 28

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Put Stats Back in Context. In B2B marketing, B is probably the clear answer for many marketers. Research Ardath Albee lying with statistics Stats'

Statistics 100

Statistics Banner Ads Stats Sample 100

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. 4 The impact? Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Ranking Lead Scoring 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. I used some stats and research and graphs to show that content marketing is all the marketing that’s left. appeared first on B2B Marketing Insider. The word is short for vaporize and also comes in verb form (vaping).

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Webbiquity

APRIL 16, 2014

.” Also, consider these stats from the compilation below: about half of all U.S. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. .” million in 2013; and that figure is projected to quadruple to $31.1 73% own a laptop. (

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

SnapApp

MAY 5, 2016

New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Brightedge

MAY 16, 2021

These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Read a list of recommended SEO books and top B2B marketing books in these posts. Mattering to your customer requires emotional connection. Blue Ocean Shift by W.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

APRIL 12, 2016

To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. General Web Design Stats. 6) Between December 2013 and December 2015, tablet internet consumption grew by 30%.

Design 28

Design Statistics Marketing Websites Stats 28

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. Additional Background: Yes, Google and Big Data are a Big Deal.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Rev

SEPTEMBER 2, 2019

In 2013, Google released their display ad network called AdSense. Additionally, there are some pretty scary stats on how display ads are doing today. When this happened, it seemed that Google had monopolized the system – they had the knowledge, name, and power to do so because of their popularity. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now . The RSS feed is: [link]. Tweetable Moments.

Personalization 137

Personalization Social Media Skype Blogger 137

nDash

MARCH 14, 2019

I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives. We’re talking 1500+ word articles with research, stats, quotes, and deep insights.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

LEADership

NOVEMBER 1, 2013

Now that the year is wrapping up, it’s time to assess your business goals for 2014 – including your B2B marketing campaigns. Ninety-three percent of B2B marketers are still relying on content marketing; 30% of B2B marketing costs are relayed to content marketing and 58% of companies plan to up this budget in 2014.

Trends 40

Trends Planning Content Marketing Case Studies 40

Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. What the Most Successful People do Before Breakfast - Laura Vanderkam - The best and most useful 32 pages you are likely to read in 2013.

Paid Search Agency 48

Paid Search Agency Trigger Marketing B2B Marketing Stats 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

With physical mail being halted on Saturdays this got me thinking about the best times to send emails in the world of B2B marketing , and if weekends are indeed a good time to do so. The fact is that in 2013 it’s a whole new ball game. In the end, the best way to find out is to A/B test, review performance stats, iterate, and repeat.

Open Rate 48

Open Rate Marketo Stats Class 48

Adobe Experience Cloud Blog

AUGUST 28, 2017

You’ve seen the stats. They discovered the average human’s attention span had shrunk from 12 seconds in 2000 to 8 seconds in 2013. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. You try to avoid it. Perhaps you could get away with creating fewer blog posts.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. How can we improve on our content marketing ROI? So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Ranking Lead Scoring 28

EMagine B2B Blog

MARCH 6, 2014

This is the generation that companies are now hiring and marketing to as both B2B and B2C consumers. My daughter, a Millennial enjoying her college years in South Carolina, recently sent me a great article: 15 Stats Brands Should Know About Millennials. Sadly, their unemployment rate in 2013 was 13.1

Comparison 40

Comparison Stats Marketing Report Generation 40

KoMarketing Associates

DECEMBER 30, 2019

It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. 5 Essential Daily SEO Tasks for B2B Marketing in 2019. B2B Social Media Strategies for 2019. 5 Types of Social Media Content that Drives B2B Results. Derek Edmond. Related Posts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Webbiquity

AUGUST 11, 2015

Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 81% of B2B marketers use Facebook to distribute content. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Adobe Experience Cloud Blog

JULY 21, 2015

You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

DECEMBER 1, 2015

Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. 90% of companies now use social media for business purposes – up from 60% in 2013. Stats and Facts About Social Metrics and Measurement. SocialTimes ).

Social Media 100

Social Media Stats Media Emarketing 100