Convince & Convert

MAY 1, 2015

Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. Developers need to implement the App Indexing API into the mobile app to get started, and then annotate their website pages with app links that can be opened in the mobile app.

API 166

API Mobile Marketing Deep Linking Google 166

Customer Experience Matrix

AUGUST 28, 2014

APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. The company was founded in 2013 and released early versions of its product that same year. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 9, 2015

The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action. I've written about this sort of thing many times, as recently as this July and as far back as 2013.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2015

Iterable definitely builds its own database, using the JSON API and Elasticsearch data store to manage pretty much any kind of data you might throw at it. It also supports more common, but still important, functions including filters, splits, a/b tests, waiting periods, API calls to external systems, and sending email, SMS, and push messages.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn has 23 API integrations with delivery systems such as specific email providers and builds new integrations as clients need them. Next year it will add display ad audiences and Facebook Custom Audiences. The vendor is also integrating with the R statistical system for predictive models and scoring. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 The API is “milli-second” fast. Working with a customized version of Wordsmith to produce a natural language generation-based API, it plugged the API into its app to create customized, original on-demand reports for customers, using variables and rules they set up beforehand.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Customer Experience Matrix

FEBRUARY 17, 2015

I reviewed Agnity back in November 2013 and when I spoke with them more recently, found they were still doing pretty much the same thing and growing nicely. External systems access profiles via SQL queries against HBase, API calls, or file transfers. You would also have noticed that category had only two members, Aginity and NGData.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

KoMarketing Associates

AUGUST 15, 2013

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. 5 Action Items from #SMX Advanced 2013 .

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

ClickZ

FEBRUARY 21, 2020

Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Jay also works closely with advertising partners to innovate a suite of self-serve tools that provide greater insight and access to the audience on Spotify. In this role, Jay has overseen 10x revenue growth in the business.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SugarCRM

DECEMBER 11, 2013

December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3, Social Analytics.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Lenny's Newsletter

AUGUST 29, 2023

So in 2013-2015, our core ICP was technical data teams—not end users or business analysts—who were starting to adopt cloud with large data sizes and complex analytical requirements AND the need to support a larger base on less technical end users within all functions of the company.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Sprout Social

FEBRUARY 28, 2019

Since 2013, Google+ had been experiencing low activity. Since this bug was affecting the platform’s Application Programming Interface (API) and some of its users, the company decided to expedite the shutdown. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. While there were 1.15

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Hubspot

JUNE 14, 2013

Someone digging into Facebook’s Graph API code found some code that may pave way to a Facebook RSS reader. Though we’ve already accepted the existence of these words -- and use them in writing on a daily basis -- it’s nice to know that the OED has our linguistic backs. 3) Facebook Maybe Has an RSS Reader in the Word.

RSS 28

RSS API Aggregators Facebook 28

Valasys

JUNE 4, 2019

Dynamic content strategies can be designed by integration with Customer Relationship Management (CRM) tools or as extensions or plug-ins of a CRM (with the help of an application program interface (API)).

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

chiefmartech

SEPTEMBER 21, 2018

As David Raab observed from Adobe’s official comments on the deal , it seems like they will keep Marketo separate from their existing Adobe Campaign solution (which originated from their acquisition of Neolane in 2013 ). Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

RebelMouse

AUGUST 8, 2019

Here's a link to Long Tasks API, which identifies tasks that take 50 milliseconds or longer to load. In 2013, publishers asked themselves: " How do I get the most reach on Facebook? " When a browser executes JavaScript, it delivers it in a series of tasks one by one.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

Here's a link to Long Tasks API, which identifies tasks that take 50 milliseconds or longer to load. In 2013, publishers asked themselves: " How do I get the most reach on Facebook? " When a browser executes JavaScript, it delivers it in a series of tasks one by one.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

RebelMouse

AUGUST 8, 2019

Here's a link to Long Tasks API, which identifies tasks that take 50 milliseconds or longer to load. In 2013, publishers asked themselves: " How do I get the most reach on Facebook? " When a browser executes JavaScript, it delivers it in a series of tasks one by one.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40

Valasys

OCTOBER 8, 2019

Mailjet: The free plan from Mailjet, allows one to have access to unlimited contacts, APIs & webhooks. API & integration capabilities though are somehow lackluster as compared to the other platforms. The tool also has an advanced email editor & advanced statistics. One can upgrade starting $8.69 Wrapping It Up.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Contently

SEPTEMBER 15, 2016

After Spiegel rejected Facebook’s 2013 offer to buy his company for $3 billion, providing better targeting to advertisers is a necessity for Snapchat if it wants to stay competitive in an industry that places a premium on data. From creepy to necessary. Snapchat’s bottom line should benefit as well.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Content Standard

NOVEMBER 22, 2014

In his recent book, Trendology , Kerns shares his findings after tapping Twitter’s API and pulling data from 106 brands—98 of Interbrand’s “Top 100 Companies with Twitter Accounts,” plus eight brands that are particularly active in RTM.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

ClearVoice

FEBRUARY 11, 2019

For example, 2013 brought us the plugin Google Analytics Dashboard for WordPress (GADWP), which over the years became the most popular plugin, changed ownership hands a few times, and was rebranded along the way.

Analytics 69

Analytics Google Marketing Analytics Tools Marketing Websites 69

Heinz Marketing

JANUARY 5, 2018

Matt: Why should marketers care about this, especially when tools today can be integrated separately in most platforms and through APIs? Simply put, they are the best in ABM – and, they just got even better … Both of the teams at BrightFunnel and Terminus are maniacally focused on empowering B2B marketers in achieving incredible results.”.

Acquisitions 62

Acquisitions Account Based Marketing Marketing Automation Services ABM 62

Hubspot

NOVEMBER 22, 2016

1) Google’s overall algorithm has had one name since 2013: Hummingbird. It was formally announced in September 2013 and created to make search results more “precise and fast” like the bird itself, according to Search Engine Land [SEL]. 8 Fun Facts About Google's Algorithm. Source: Search Engine Land. Have Fun With Search.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? Jason: 2012 has been interesting for Social Fresh because we moved online.

Social Networks 48

Social Networks Social Media Conference Curation 48

Hubspot

APRIL 4, 2018

In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Now, it seems that the company has made abrupt, unannounced changes to the way developers can use the app's API to access data, with some losing access to it completely. of what they pay for certain, eligible products. Source: Amazon.

Amazon 64

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 64

Hubspot

FEBRUARY 10, 2017

2013-2014: Stories and Chat. In October 2013, Snapchat launched Stories -- an ephemeral narrative of snaps that users could post for their friends to view for 24 hours. would earn $1 billion in advertising revenue in the year 2017, and the introduction of its application program interface (API) certainly supported that claim.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. ” For us a right hook was when Twitter suddenly turned off their share count API. We have learnt a lot from these sites, and we wanted to reciprocate by sharing lessons from our own experience. A bit of history.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Hubspot

APRIL 7, 2014

However, building an app that uses the Twitter API isn''t hard -- and hackers could use it to access your account if you let them. — Yahoo News (@YahooNews) April 23, 2013. A third-party app can continue to access your account even if you change your password through Twitter''s API.

Twitter 28

Twitter Domain Godaddy CAN-SPAM 28

Velocity Partners

AUGUST 20, 2018

Around 2013, suddenly a lot of people became very interested in harnessing hybrid marketing technologist talent in their organizations. So, we went from these big monolithic apps to now this spread of various SaaS apps that have APIs. More and more companies are creating software as some piece of their special service.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Another aspect was whether it matters how hard it is to create the integrated applications.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 22, 2015

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. Tealium introduced AudienceStream in late 2013. Conventional tags go on Web pages.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Moz

SEPTEMBER 22, 2019

When it started in 2013, sites saw a 63% decline in organic traffic from image results. I then pulled the image results for the Top 50 ranking images for each of these keywords, yielding roughly ~650 images to give to Google’s image analysis API. Learning from labels. Let’s take a look at how we can further supplement our efforts.

Marketing AI 53

Marketing AI SEO API Distribution 53

chiefmartech

FEBRUARY 19, 2018

I had a little nerdy fun along the way with, “ You might be a marketing technologist if… ” and a more serious debate about “shadow marketing” being worse than “shadow IT” By 2013, the term was increasingly popular. 2013: Agile marketing for a world of constant change. 2014: Agile marketing?

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Customer Experience Matrix

AUGUST 18, 2018

Reality: CDPs use modern technologies, such as NoSQL databases and API connectors. Having packaged software to build a unified, sharable customer database is precisely the change that led to naming CDP as a distinct category in 2013. Myth: CDP is a new technology. But so do other systems. Myth: CDPs don’t need IT support.

Enterprise Management 191

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 191

seo.co

FEBRUARY 11, 2022

As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. An example of social integration would be implementing social media APIs into your website. Encourage social integration.

Personalization 98

Personalization Optimization Terms and Conditions Dwell 98

BenchmarkONE

JANUARY 25, 2023

Key Features: Email finder Job update alerts CSV & CRM enrichment Adapt API Technology data 6. Key Features: Bulk email validation Email validation API Data enrichment Lead finder Tools to Qualify Prospects 17. Over 50,000 businesses have used it to streamline over 200 million meetings since 2013.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82