KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs. Screenshot taken 1/27/2014. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. This post from Wired provides a nice overview of Google AMP and served as a guide for internal and external information sharing at our agency.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Google AdWords has already played a huge role in mobile app advertising. How often they are using their apps.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. This post from Wired provides a nice overview of Google AMP and served as a guide for internal and external information sharing at our agency.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. AdWords helps users attract customers and clients with ads that appear in search results.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

OCTOBER 20, 2015

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. Out of all the information available out there, you need to filter the noise and provide value to your audience. He has always used Google AdWords and direct mail as his two strategies. She pulls most of her traffic from Google AdWords and sends it directly to merchants.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsius launched its first paid version around July 2013. and have the system return the best matching results.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

The Lead Agency

AUGUST 6, 2018

According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. B2B marketers should always be using the results of campaigns to inform their upcoming strategies, A/B testing keywords is only one way of doing this.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

FEBRUARY 9, 2016

Informative. Sometimes we like a few laughs with our information. FreshBooks CEO Mike McDerment at SociaLite 2013. Google Small Business Adwords Education Series. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized? Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

EMagine B2B Blog

OCTOBER 3, 2013

Google handles about 67% of all search engine queries every month according to comScore’s August 2013 Search Engines Ranking report. Without this vital information, how can we improve the page rank and performance to correspond with the user experience? We can use the aggregation of several bits of data to unlock this information.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Facebook is more informal. The audience on Twitter wants information faster. Those organizations not involved in social media are clearly in the minority.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 3) Google Adwords Keyword Planner. You can start by searching for a new keyword of your choice.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. Source: Digital Information World ). Source: comScore ). Ad blocking grew by 41% globally in the last 12 months. Source: PageFair ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Tip #9: Share information that potential supporters want.

Google 28

Google Adwords Landing Pages PPC 28

Terminus

JULY 13, 2017

Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Hubspot

JUNE 26, 2015

which was released in May of 2013, all of this changed. To solve these problems, try using Google Adwords to create a great keyword strategy relating to your business, and be sure to use enticing meta descriptions to get people to the site. Around Penguin 2.0, 2) Write keyword rich content for better ranking. Before Penguin 2.0,

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

DECEMBER 27, 2013

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013. What’s Next for AdWords in 2014? That''s what I thought. What changed?

Adwords 28

Adwords Cost Per Click Google Mobile Advertising 28

Webbiquity

DECEMBER 30, 2013

Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap.

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

APRIL 25, 2011

Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops. Mobile apps can provide data such as product information, account information, games, scores to a sporting event, streaming audio, and this goes on and on. Have an AdWords account?

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. Keep this information in a spreadsheet that is readily available to everyone who will need it. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Adwords Search Query Report.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Rev

JUNE 7, 2019

The 2018 AdWords Rebranding. Since its release in October 2000, Google’s AdWords online advertising platform has ballooned into the company’s leading source of revenue – roughly 85% of their total revenues. Google is responding to their users’ desire to have the information they’re looking for as quickly as possible.

Google 114

Google Paid Search Agency Advertising Agencies Adwords 114

seo.co

APRIL 5, 2022

Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). Starting with the Hummingbird update in 2013, Google has been making steady changes to its algorithm to incorporate a function known as “ semantic search.” Take your pick.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. Keep this information in a spreadsheet that is readily available to everyone who will need it. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Adwords Search Query Report.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. Keep this information in a spreadsheet that is readily available to everyone who will need it. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. Adwords Search Query Report.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Brightedge

JANUARY 13, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree. Overall, it is good place to start, informative, and a quick read. By Ian Brodie, 2013. Writing Ads.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

KoMarketing Associates

OCTOBER 31, 2014

In 2013 it was reported that 46% of searchers now use mobile exclusively to research. Google AdWords Website Call Conversions. Google AdWords Website Call Conversions. The problem with this is that AdWords listings appear in some of these results; especially for non-branded keywords.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. They are: - looking for information. It is our job, then, as B2B marketers, to fulfill all those needs: information, solutions and trust. You say you did that in 2012? Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. What content marketing tools do you live by, or which ones do you plan to use more in 2013? Marketing Day: January 9, 2013.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Always be testing and learning with your responsive-design site so that key information and functions are visible, prioritized and accessible to people regardless of what device they are using.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

SnapApp

MAY 2, 2018

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. Example: Maersk. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98