The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. This post from Wired provides a nice overview of Google AMP and served as a guide for internal and external information sharing at our agency.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. This post from Wired provides a nice overview of Google AMP and served as a guide for internal and external information sharing at our agency.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Promote your organization’s website on Google with in-kind AdWords advertising. Tip #9: Share information that potential supporters want.

Google 28

Google Adwords Landing Pages PPC 28

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. Keep this information in a spreadsheet that is readily available to everyone who will need it. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

Adwords Search Campaign Structure. Keep this information in a spreadsheet that is readily available to everyone who will need it. PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60