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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz. Dennis Cohen (SEO Analyst).

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ). 3 SEM Facts. Agencies do SEM better.

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Best Digital Marketing Books 2020

Brightedge

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. Overall, it is good place to start, informative, and a quick read. Ad Extensions.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Social Media Examiner. .