KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Either way you will be penalised by Google, so get the balance right. Social Media Marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Either way you will be penalised by Google, so get the balance right. Social Media Marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Convince & Convert

JULY 24, 2013

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. Does Foursquare Have Google’s Courage?

Paid Search Agency 122

Paid Search Agency Ads Adwords Mobile Advertising 122

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

BenchmarkONE

JULY 20, 2022

Check them out and make sure you follow them on social media for the latest tips. . Bryan Kramer believes that “social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves.” 16 Marketing Thought Leaders to Follow. Bryan Kramer.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. 4 Social Media Mistakes That Can Blindside Your Brand (business2community.com).

Social Media 80

Social Media Astroturfing Practices Media 80

Outgrow

JANUARY 22, 2020

He used Google Adsense and gradually began to make money off his website clicks. And that increased to more than $50000 in 2013. He has always used Google AdWords and direct mail as his two strategies. She pulls most of her traffic from Google AdWords and sends it directly to merchants. Andrew Payne .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

Biznology

SEPTEMBER 17, 2013

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Anyway, let’s get back to Google’s mirror. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. (Source: Infolinks and bannerblindness.org ). Source: GoldSpot Media ). Source: Social Times ). Source: Google ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. which was released in May of 2013, all of this changed. It's 2015 and SEO hasn't gotten any easier for digital marketers. Around Penguin 2.0,

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

JANUARY 9, 2014

We wanted to generate a ton of activity around the topic of social media to establish our expertise and pull in a specific type of lead. Generate 5,000 leads who are interested in social media marketing by June 30, 2013.". Share content on social media. Google Analytics.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

DECEMBER 30, 2013

9 downloadable custom Google Analytics reports by iMedia Connection. Google URL Builder: How to Track Links Shared by Razor Social. Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? To PR professionals? To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

APRIL 25, 2011

Statistics claim that by 2013 more people will be accessing websites via their cell phones as opposed to desktops and laptops. Studies show that users prefer mobile games, social media, maps and music in the form of an app, as opposed to a web based interaction. Have an AdWords account? Mobile Friendly Website.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

seo.co

APRIL 5, 2022

To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools. Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). Run Experimental Searches.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else.

Paid Content 80

Paid Content Google Digg De-duplication 80

Brightedge

JANUARY 13, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree. By Ian Brodie, 2013. Social Media Marketing All-In-One for Dummies. Writing Ads.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

NuSpark Consulting

JANUARY 3, 2015

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Biznology

OCTOBER 15, 2013

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.

Paper 80

Paper Google Adsense Demand 80

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

EMagine B2B Blog

JANUARY 29, 2013

2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. They jump on social media outlets and shout all about their product/service/solution, about their milestones, about their new hires, press releases, etc. You say you did that in 2012?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Moreover, 20 percent of mobile users use it as their primary device.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

APRIL 27, 2014

Earlier this month, Twitter officially announced that a new profile design is coming to everyone''s favorite 140 character social media site. Google''s Keyword Encryption Coming to PPC Data Near You. In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched.

Twitter 28

Twitter Google Adwords CAN-SPAM 28

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Social Media Management Software. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Social Media Management Software. However, marketing automation still has a long way to go as far as full adoption goes.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

MAY 15, 2013

Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28