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AUGUST 26, 2014

While Myspace probably thought it hit the jackpot with its 580 million dollar sale to News Corp, the sale might have actually been the seed of its downfall. One Facebook rep was quoted in an Edgerank Checker post in October 2012, saying, “we’re continually optimizing newsfeed to ensure the most relevant experience for our users.”.

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MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Mobile can help you acquire new customers, increase your engagement with them, and drive sales; and you’ll be more successful at all three when your brand message is delivered across all mobile platforms. Still not convinced?

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SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates. Susan Beebe.

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SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates. Susan Beebe.

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JUNE 13, 2012

Note that, on the one hand, the share of total website traffic nearly doubled from the first quarter of 2011 to the first three months of 2012—a clear indication of increasing use of mobile browsers to access b2b websites. Location-based information: where is your closest sales office? Where can I take the item for service?

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OCTOBER 16, 2012

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). 500 (fastest-growing companies) CEOs. ( 41 Stories ).

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FEBRUARY 16, 2012

Dan McDade details “five strategies that build stronger, more powerful offers that will help your sales team close more deals,” such as “WIIFM (what’s in it for me?). ” 5 Ways to Become a Better Writer in 2012 by TMG. ” 5 Ways to Become a Better Writer in 2012 by TMG.

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FEBRUARY 4, 2013

. • “(Metrics should also) include brand awareness, Web site traffic, and thought leadership, but be sure that all of those goals are combined with real, hard numbers, such as leads, conversions, sales, and profit—not just soft feel-good measurements, such as impressions, clicks, sentiment, likes, follows, fan, or plusses.

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FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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OCTOBER 10, 2012

Last updated: July, 2012. Last updated: September, 2012. It also allows you to view basic statistics and download your sales data for your convenience. Last updated: September, 2012. It allows to keep an eye at incoming sales and reviews, stock levels, general store performance and statistics from the WordPress dashboard.

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SEPTEMBER 19, 2012

Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. A fantastic infographic illustrating the history of Facebook feature changes from 2006 through the beginning of 2012. Facebook Guides, Tips & Techniques.

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JANUARY 3, 2012

This evolution has changed life for sales reps as well. Buyers are better informed (and expect sales reps to be better informed about their industry and likely challenges as well), and often need only a few key questions answered (most critically, price) by the time they contact a sales person. Just What Do Marketers Do, Anyway?

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NOVEMBER 29, 2012

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

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DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Actually, no—as of mid-2012, only about 40% of companies had such policies in place.

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AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How do we demonstrate the ROI of social efforts? Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily.

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JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection.

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AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 98% of sales reps with 5000+ LinkedIn connections achieve quota. 36% of Fortune 500 companies had a presence on Pinterest in 2014, up dramatically from 9% in 2013 and just 2% in 2012. The Wonder of Tech ).

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JANUARY 7, 2020

As this 2012 post notes, the basis of producing interesting, shareable, actionable content is solid writing. Hiring frameworks vary by unit sales volume and price point, but having a model in place helps you bring on people in the right roles at the right time. Plus, it’s just cool. The classics never go out of style.

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APRIL 14, 2014

Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. ” ( MarketingCharts ).

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MARCH 10, 2015

The Chief Marketer report also notes that, other than referrals, the tactics that produce the largest number of qualified leads are face-to-face sales interaction (such as at trade shows and conferences), email, and direct marketing. And by 2012, 90 million Americans were accessing email on mobile devices—64% of them daily.

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AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. Only 27% of B2B leads are sales-ready when first generated. Social Media / Social Networking.

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JUNE 17, 2013

Best Free Social Media Icon Sets for 2012 by DandyWP. The Psychology of Why Sexy Websites Suck at Sales by KISSmetrics. As Zach puts it, “It’s 2012, why does your website still have annoying pop-up advertisements?…Save 20 Free Social Icon Packs That Will Make Your Design Stand Up by Top Design Magazine.

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JANUARY 30, 2014

Generate leads and sales? 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Writing that “Pinterest can…have a substantial effect on driving traffic to a website, raising brand awareness, and an eventual increase in sales,” Rebekah Radice (notice a pattern here?)

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MARCH 25, 2014

Too often, white papers topics are chosen by looking inward, reflecting subjects the vendor wants to talk about rather than trends and issues that matter to their sales prospects. Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers.

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DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Content marketing itself first started emerging a hot trend five years, at the end of 2012. to artificial intelligence (perhaps too soon). Here we go… Content Marketing Trends. Marketing Operations Trends.

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FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

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MARCH 11, 2013

He concludes that “Marketers must explore new methods to leverage all elements of the communication mix—advertising, sales promotion, PR, direct marketing, search, Web, and social media—into a single, cohesive, holistic approach.” ” Which is WPO. Marketing Research Chart: Does your organization have an inbound strategy?

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FEBRUARY 10, 2015

billion on mobile ads in 2013–more than double the amount spent in 2012. Nearly 70% of cell phone owners say they receive unwanted sales/marketing calls, spam or text messages on their phones. MarketingLand ). marketers spent $7.1 MediaPost ). 48% of emails are opened on mobile devices. By the end of 2015, 81% of all U.S.

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MARCH 27, 2013

” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges. Writing that “If you’re in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics.

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NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. Just 14% measure it based on sales. MediaPost ).

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NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 69% of brands now have a presence on Pinterest, up from 10% in the fourth quarter of 2012. Just 14% measure it based on sales. MediaPost ).

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DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. ( NewsCred ). 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%.

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JANUARY 14, 2014

Carolyn Hughes suggests five ways to generate B2B sales leads on Twitter, including sharing content to drive website traffic and using Twitter to create “warm” leads: “Your new business development manager could sit down and plow through a lot of cold calls with relevant businesses but this is really a shot in the dark.

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MARCH 6, 2012

” Facebook will Turn Off all FBML on June 01, 2012. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. Transition to iFrames Now! by Wildfire Social Media Marketing Blog.

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MAY 14, 2013

Following up on an earlier post on the same topic, Gini Dietrich (again) offers 10 more ideas to increase engagement on your blog, from writing book reviews and rants to covering the latest trends and answering questions commonly heard by your sales force or customer service reps. 20 Ways to Improve Your Blog by TribalCafe.

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FEBRUARY 24, 2015

Adam Connell, Brent Carnduff, Eric T Tung, Kristi Hines , Neal Schaffer, and Tad Chef offer observations and tips like “SEO will…become more professional…content has always been at the center of…efforts (but) being an SEO who also masters UX and CRO can be a competitive advantage now.”

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