Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Outside China, almost 50% of Instagram users conduct product research on social media. 32% of US teens list Instagram as their most important social network, more than any other social network. Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Research what keywords users are typing to find your videos. Global ad revenue is 19.77

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. The company has long classified itself as a “ camera company ” rather than a social network, which sounds remarkably similar to Facebook’s new refrain. Five years later, that transition is largely complete.

Social Media 167

Social Media Trends Emarketing Media 167

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. The more a person makes, the more he or she is likely to boycott, research shows.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. Summit attendees learned that of all the time spent online these days, 25% is spent on social media (according to a recent Nielsen report). With new Social Marketing Automation solutions, the tools are now available to make the vision a reality.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. The Social Media Hat ). What do advertisers need to know about mobile access?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Tony Zambito

JANUARY 3, 2012

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker. The premise being that good questions help you to focus and to get … Continue reading →

B2B Marketing 100

B2B Marketing B2B Marketing & Strategy Marketing 100

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular. Image via GetApp.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

The Customer

NOVEMBER 23, 2020

In 2012 Brand Keys called the earlier shopping for Christmas, Chanukah, and Kwanza, “Black November” because at that time a third of all holiday shopping took place in November before Black Friday. But by 2012, the shift away from Black Friday to Black November was undeniable. They bought “holiday” gifts early.

Pricing 52

Pricing Price Customer Surveys Amazon 52

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. More than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written in 2010, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

PR 100

PR Stats Social Media Twitter 100

Biznology

DECEMBER 7, 2012

Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. 32% of 18-24 year olds connect to social networks while in the bathroom.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Marketing Insider Group

AUGUST 20, 2013

Here are 29 quotes on the future of business, technology and the world economy I was able to find through a combination of sources including some of the best slideshare decks, economic studies and research reports out there. They are three times as likely to follow brands over a family member on social networks.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Biznology

MAY 2, 2013

Their 2012 report, “The social economy: Unlocking value and productivity through social technologies”, showed that 90% of companies using social technologies derive some business benefit from them but that only 3% of companies derive substantial benefit across all their stakeholders. Are we ready for this future?

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Zoominfo

MARCH 27, 2018

56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Of course, the best way to prove the value of something is with solid research and stats. Pew Research Center ). 91% of social media users access social channels through mobile. (

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. billion users log onto the social network exclusively on their smartphones. Social Media Strategy facebook facebook engagement facebook marketing social media research social media strategy Video video strategy'

Facebook 166

Facebook Video Marketing Tips Youtube 166

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Trillion in 2012 - [link].

Enterprise Management 40

Enterprise Management Marketing Management Gartner Budget Programs 40

KoMarketing Associates

FEBRUARY 19, 2013

Here are a few tips on identifying the best social network for your business: Look at analytics. You don’t need to copy their efforts but you can let them at least do some of the research for you. Look at network demographics : Evaluate each network to determine where your customers are likely to be.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Tony Zambito

DECEMBER 31, 2011

Changes in buyer behaviors continue to march on as new social technologies take root into the mainstream of B2B businesses. Uncertainty on how best to understand buyers today as well as engage buyers is on top of the list for … Continue reading →

B2B 100

B2B B2B Marketing Marketing & Strategy Marketing 100

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Biznology

JULY 26, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He operates his consultancy at Gerris Corp.

PR 80

PR Web 2.0 Blogger Public Relations 80

Sprout Social

FEBRUARY 27, 2017

Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

JUNE 19, 2012

To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Computer Market Research

OCTOBER 27, 2014

First, let’s go over the facts (all information is provided courtesy of LinkedIn) and what they mean to you: According to LinkedIn, they are the largest professional network with more than 313 million members spanning across 200 countries and territories. billion professional-oriented searches in 2012.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

Customer Experience Matrix

AUGUST 29, 2013

But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. Rather, it conducts a fresh scan as each client requests research into its target audience.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154