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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment.

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How to Engage the Crap Out of Your Audience

Convince & Convert

In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” highlight to tweet) They drew upon inspiration from linguist Tom Veatch to suggest that people find something funny when the following two conditions are experienced at the same time: Benign: The person consuming or experiencing the content feels safe.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. We’re able to note that the person came to our website 10 times before actually converting, and the 10 things that brought them to our website.

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Voice Assistants – The Next Big Opportunity For Digital Marketers

Digilant

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Differentiating voices : One of the main reasons people enjoy voice assistants is because of the personalization level. Devices will continue to get better at differentiating different voices.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Grumpy Cat kept her cool, of course, and reminded us that social is evolving more and more into in-person and community-related events. in 2012 for television, digital, mobile, print, magazines, and outdoor. Social Media Stat of the Week.

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7 Innovative & Inspiring Examples of Augmented Reality in Marketing

Hubspot

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. Image courtesy of Mashable.

Examples 101