Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content? If you think investing the time, resources and dollars into testing and optimizing your site for smartphones and tablets isn’t that urgent, think again.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. The company has long classified itself as a “ camera company ” rather than a social network, which sounds remarkably similar to Facebook’s new refrain. Martech dollars are flowing into social.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It also continues to grow steadily. All screenshots taken July 2014.

Google 120

Google B2B Marketing B2B Case Study 120

readwrite

OCTOBER 26, 2010

On its way to this, as a new whitepaper from mobile ad optimization and advertising firm Smaato points out, Europe faces a number of unique challenges. The main catalyst for mobile advertising growth in Europe in the next few years will likely be the 2012 London Olympics. will top $1 billion in 2015. In the U.S., In the U.S.,

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular. Image via GetApp.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Biznology

APRIL 18, 2017

About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Edelman company.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

MARCH 26, 2015

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Marketing Insider Group

OCTOBER 9, 2013

This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. Post Videos Under Two Minutes Long If you aren’t optimized for mobile, you’re going to have a hard time growing your Facebook page. billion users log onto the social network exclusively on their smartphones.

Facebook 166

Facebook Video Marketing Tips Youtube 166

KoMarketing Associates

JUNE 2, 2015

LinkedIn acquired presentation and image sharing platform SlideShare in 2012 , and has since integrated it with its existing platform in order to help users showcase their SlideShare uploads on LinkedIn. Optimize Your LinkedIn Profile With These 10 Key Elements. Utilize SlideShare Integration. Final Thoughts. Related Posts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. In 4 Steps To Mobile Success , I outlined these actions: Create a mobile-optimized website. The Bottom Line.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A final factor is social sharing. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Hubspot

OCTOBER 28, 2020

Optimize your marketing with A/B testing, that's what! A/B testing enables you to experiment with how different variables affect things like traffic, click-through rates, and conversion rates, and allows you to optimize your marketing efforts using the variables that contribute to the best results. And who doesn't want that?

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. So optimizing company websites for mobile is a no-brainer.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Image Source. In contrast, online streaming platforms have been experiencing massive growth. Digital marketing is more agile.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Standard

NOVEMBER 21, 2014

Although Instagram’s user base is smaller than those of several larger social networks—including its parent platform, Facebook—this photo-centric social platform has generated enormous engagement rates, making it one of the major players in social marketing. social networking accounts across various platforms.

Social Media 40

Social Media Trends Media Marketing & Strategy 40

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. On which social networks does your target audience spend their time? Improving a Decline in Organic Reach.

Social Media 95

Social Media Media Business Social Networks 95

Marketing Insider Group

DECEMBER 22, 2011

Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. The Best Headline Writing & Title Optimization Tips of All Time [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. How can you do this? At worst, they provide inadequate disclosures and no context.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Vidyard

OCTOBER 30, 2014

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

MLT Creative

DECEMBER 16, 2011

This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. Landing-page optimization is an efficient way marketers can improve their performance, writes Daniel Burstein. Social data can improve B2B e-mail marketing.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Vidyard

OCTOBER 30, 2014

With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Adobe Experience Cloud Blog

JULY 27, 2012

Create a report that monitors your social media activity and point out missed opportunities that could be used for creating employee/customer/prospect relationships. 2) Create a social media policy. Determine how you want your employees to participate in social media. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

AUGUST 13, 2015

What's Up With Those Big Bumps in 2012 and 2013? Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. Check out what I found: (Unfortunately, we don't have subscriber data from the years prior to 2011.).

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

JANUARY 20, 2012

Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored. Especially still if you weigh in the fact that it's not really about the individual power of Google+ as a social network.

Google 28

Google Social Networks Opt-in Network Marketing 28

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Instead of letting these topics rest in a gray area, the social network has built these topics into its new offering.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

MLT Creative

JANUARY 20, 2012

Enterprise websites can have a thousand pages -- creating unique search-engine optimization challenges, writes Nick Stamoulis. Search Engine Optimization Journal. Big ideas that will transform B2B marketing in 2012. Properly segregating the workforce is one way to ensure that maximum SEO efficiency. MarketingSherpa.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Biznology

AUGUST 14, 2012

It’s 2012 not 2006 — olly olly oxen free. Finally, you should start populating every social network service, social bookmarking site, and social news site.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

readwrite

FEBRUARY 1, 2012

It optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as “Likes,” app installs, registration, in-app actions, viral referrals and purchases. Will advertisers bite harder in 2012? And more importantly, will users provide the social network with even more personal data?

Spending 40

Spending Facebook Ads Marketing Management 40

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28