KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

The Point

AUGUST 24, 2012

Each quarter, the analysts at UK-based Pearlfinders report on the buying intentions of more than 4,000 North American marketing executives. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display.

Social Media 157

Social Media Media Outgrow Youtube 157

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. – Jay.

Social Media 113

Social Media Mobile Marketing Twitter Facebook 113

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. However, older consumers are its fastest-growing market. Which Aligns With Your Brand?

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. And more people are moving their search and content interaction activities to their mobile devices. With all this excitement, B2B Marketers are looking to build mobile into their marketing plans but are facing challenges in how to get started.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Reaching a tipping point, LEGO started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Social and Mobile Powers Search Alternatives. Mobile traffic continues to roughly double every year. Ensure you’re mobile enough.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Contently

APRIL 19, 2017

In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012. To no one’s surprise, Facebook drove the majority of that growth.

Paid Search Agency 137

Paid Search Agency Ads Mobile Advertising Advertising Agencies 137

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Biznology

APRIL 15, 2013

Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. PINTEREST: Only 18% of 2012 Inc. SOCIAL MEDIA JOBS: Have declined for about 1.3%

Social Media 80

Social Media Gartner Media Multi-Channel 80

Content Standard

JANUARY 30, 2016

Whether buying for a company or buying for themselves, most customers reach for the same thing before they make their purchase: their mobile device. Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage. Why B2B Mobile Is on the Rise.

Mobile Marketing 40

Mobile Marketing B2B Marketing Trends B2B 40

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S. The marketing potential is endless. That was in 2012, when messengers were less popular.

Brand Identity 155

Brand Identity Branding Marketing Analytics Tools Traffic 155

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Touchpoints 108

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 108

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing. And there is no content more shared than video on social media…except possibly cat pictures.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you aim at getting new markets with its help?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Hubspot

AUGUST 24, 2020

There's no social media platform more prominent or ubiquitous. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. For the last hundred years, media has been pushed out to people, but now marketers are going to be a part of the conversation.".

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. There are marketers who argue that good work is enough. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28